Responsibilities

• Responsible for performance of Casino Marketing for the House program for MSC and develops, implements, and manages strategies to increase the frequency and overall value of sailings by House casino players
• Leverage Casino Analytics to segment database and align most impactful offers, ensuring reinvestment targets and redemptions rates are met
• Support team efforts to connect all required data and resource infrastructure for casino campaigns
• Build relationship with Marketing to execute casino campaigns via the same processes as other brand campaigns
• Share and implements best practices across global team
• Serve as main liaison with marketing team to execute campaigns, including the development of compelling copy, branding, and creative for campaigns
• Creates, develops and executes Special Events calendar, identifying future opportunities to drive and improve revenue growth while displaying creativity and development of unique to brand special events
• Analyze the financial performance of campaigns and events and incorporate lessons learned into future campaigns
• Support leadership in developing and launching global Casino Rewards/Loyalty Program, partnering with Data Analytics and rest of the Casino team
• Support loyalty program processes, including onboard execution and annual renewal process

Requirements

• Minimum of five years casino marketing experience
• Minimum of three years front-of-house casino marketing experience
• Minimum of two years leadership experience within a gaming, leisure, or hospitality
• Knowledge of Casino Marketing techniques
• Ability to drive multiple initiatives simultaneously and sustain movement to completion
• Exceptional analytical skills
• Knowledge of the principles of casino mathematics, including the calculation of theoretical loss and customer reinvestment
• Demonstrated leadership capabilities and effective verbal and written communications skills
• Ability to collaborate with international team members in a positive and productive manner
• Ability to read, write and present extensive and complicated procedures
• Ability to travel extensively, domestic and international, and work flexible hours
• Above average proficiency in navigating online tools and resource and software packages such as Excel, Word, PowerPoint, database software or related programs
• Exceptional interpersonal, communication, presentation and listening skills, including the ability to adjust style to effectively interact with external customers as well as internal staff, Operations leadership and brand Executive management.
• Ability to deliver a comprehensive business case or white paper
• Exceptional ability to work independently, proactively, and collaboratively
• Ability to solve interpersonal and operational issues- often “on the fly”
• US Passport or US Permanent Resident
• MSC Cruises is an E-Verify employer

Nice To Have

• Exceptional analytical skills
• Strong internal drive, creativity and entrepreneurial mentality - with a demonstrated ability to identify opportunities and provide insight/recommendations on how to maximize those opportunities to build the business.