Responsibilities

• Own the Fanatics ONE marketing calendar, prioritizing campaigns, benefit launches and brand moments across the ecosystem.
• Lead integrated go-to-market planning, translating business priorities into coordinated launch plans, timelines and cross-functional workbacks.
• Develop campaign strategy and messaging, partnering with Brand and Creative to produce briefs, creative direction and channel plans.
• Orchestrate cross-channel execution across CRM, App, Site, Lifecycle and partner teams to deliver a seamless member experience.
• Drive launch governance, aligning stakeholders, managing dependencies and ensuring initiatives are delivered on time.
• Build scalable marketing operations, developing GTM playbooks, processes and tools that improve planning and execution.
• Measure campaign effectiveness, using performance insights to optimize future launches and improve member engagement.

Requirements

• 3-5 years of experience in loyalty marketing, go-to-market strategy, or brand strategy.
• Bachelors degree in Marketing, Communications, Business or a related field.
• Proven experience leading complex, cross-functional marketing launches from planning through execution.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Experience developing campaign briefs, GTM plans and integrated marketing calendars.
• Excellent communication and stakeholder management skills with the ability to influence across functions.
• Comfortable operating in a fast-paced, highly collaborative environment with evolving priorities.
• Passion for sports, fandom and building customer-first experiences.
• Willingness to travel for key business meetings and events.