Manager, Loyalty, Lifecycle, & Promotions Marketing

Bethesda, MD (Hybrid)

$96K/yr – $144K/yrManager3+ years expFull time

Posted 23 hrs ago

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Job Summary

Own the lifecycle communications program from strategy through execution, partnering with Marketing, Product, and Operations to drive personalized, omnichannel campaigns and continuous optimization.

  • Define and execute lifecycle messaging across touchpoints
  • Lead agency partners and cross-functional collaboration
  • Measure performance and inform roadmap enhancements

Job Description

Responsibilities

  • Lead lifecycle communication strategy and execution across key customer touchpoints, ensuring messaging supports business objectives, member needs, and customer journey priorities.
  • Partner across Marketing, Loyalty, Product, Digital, Operations, and other business functions to identify, prioritize, and integrate critical member communications and key business messaging.
  • Develop and execute communication plans that balance organizational priorities with customer relevance, ensuring messaging is coordinated, impactful, and delivered through the appropriate channels.
  • Manage agency partners responsible for the development and execution of lifecycle campaigns and member communications, providing clear strategic direction and ensuring deliverables meet business and brand objectives.
  • Evolve lifecycle campaigns and communication programs through increasingly omnichannel and personalized approaches that enhance the customer experience and improve engagement.
  • Lead content planning, and creative refresh efforts across lifecycle communications, ensuring messaging remains relevant, effective, and aligned with business priorities.
  • Assess campaign and communication performance, translating insights into recommendations that drive continuous optimization and future roadmap enhancements.
  • Support complex initiatives across multiple stakeholders, managing timelines, dependencies, risks, and decision points to ensure successful delivery.

Requirements

  • Bachelors’ degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major and 3+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance

Preferred

  • Prior experience in marketing loyalty programs
  • Expertise in managing end-to-end, omnichannel marketing campaign development
  • Experience working closely with agency partners and cross-functional teams to deliver integrated marketing communications

Benefits

  • All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
  • Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
  • Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.
  • Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.
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Marriott International

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Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/

Founded in 1987
Bethesda, MD, US
204K employees (2,658 in marketing)
77% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
54.9M
Monthly Google Ads Budget
$2.5M
Traffic Source Mix
Search
39.2%
Direct
45.2%
Referral
12.8%
Social
0.7%
Paid
1.9%

Headcount Trend

Current headcount: ~212.2K

Marketing Team

Marketing Team Size
2,015 (1% of company)
Median Career Experience
18 years
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
12

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