Loyalty and Customer Engagement Product Manager
First Citizens Bank
Raleigh, NC (Remote)
In-houseFull-timeMid level
10 days ago
Manager, Loyalty Analytics (Hybrid)
Charlotte, NC (Hybrid)
$115K/yr – $124K/yrSenior LevelFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own loyalty analytics for a large retailer card program, turning centralized loyalty data into automated dashboards and actionable insights that drive engagement and store‑credit performance.
- Oversee loyalty data centralization and automated reporting to illuminate credit-card program performance.
- Deliver ad hoc analyses on customer behavior and program trends to guide engagement and value.
- Collaborate with store ops, Finance, and third parties to optimize store credit goals and loyalty ROI.
Job Description
Responsibilities
- The Manager, Loyalty Analytics, delivers actionable insights that strengthen Belk’s credit card loyalty program and customer experience.
- This role oversees centralized loyalty data, builds automated performance reporting, and develops ad hoc analyses that inform customer behavior and program trends.
- The manager partners with cross functional teams and third party credit card providers to enhance program success and efficiency while optimizing store credit goals and unlocking opportunities to grow loyalty program value.
- Oversee aggregation, centralization, and federation of all loyalty and credit program data to ensure accuracy, consistency, and accessibility across the organization.
- Develop and implement recurring, automated reporting on key loyalty, credit, and customer performance metrics to support business visibility and decision‑making.
- Lead execution, measurement, and continuous improvement of store credit goals, partnering with store operations to drive performance outcomes.
- Partner with Finance to provide insights, inputs, and modeling support for P&L forecasts, budget updates, and long‑range planning.
- Connect customer insights with loyalty data to identify trends, behavioral patterns, and opportunities to enhance engagement and program value.
- Identify and implement process improvements, automation opportunities, and technology enhancements that strengthen loyalty operations, reporting efficiency, and cross‑functional workflows.
- Build and maintain complex financial models and prepare clear, compelling presentations that communicate insights and drive inter‑departmental collaboration.
- Deliver ad hoc analyses to answer business questions related to loyalty program performance, customer behavior, and financial impact.
- Bachelors degree in Finance, Business, or Analytics
- Finance or loyalty analytics experience with a proven track record of career growth
- Retail experience
- Highly proficient in Microsoft Office (specifically Excel and PowerPoint).
- Ability to use query tools and databases (Hyperion Essbase a plus).
- Demonstrated ability to design and implement process improvements.
- Strong analytical, communication, and problem-solving skills.
- Ability to build complex financial and performance models.
- Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
- Willingness to learn and embrace change.
- Strong Storyteller with the ability to organize and visualize data to answer questions and identify opportunities
- Hyperion Essbase a plus
Belk
Charlotte-based Belk, Inc., a privately-owned department store, began when William Henry Belk opened his first store in 1888 with his brother, Dr. John Belk, joining as a partner. What started as two brothers in business has now grown into a legacy of selling great products at great prices, treating customers like family, and giving back to the community.Throughout the years, we’ve changed and grown in so many ways. We’ve added exciting products, adapted the way we work, and made it easier to shop with new technology and services. Today, Belk serves customers at nearly 300 Belk stores in 16 Southeastern states, at belk.com, and through the mobile app.
