Responsibilities

• Develop and execute comprehensive live selling strategies that align with overall marketing goals and brand identity.
• Coordinate with cross-functional teams to plan, schedule, and promote live selling events across platforms such as Facebook, Instagram, TikTok, and others.
• Manage live sessions in real-time, engaging viewers with compelling product demonstrations, storytelling, and interactive content to maximize sales conversions.
• Utilize social listening tools to monitor audience feedback, trending topics, and competitor activity to refine content and engagement tactics.
• Leverage SEO techniques and keyword research to optimize event descriptions, titles, and related content for increased visibility.
• Create visually appealing graphics and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance live presentations.
• Analyze web analytics and social media metrics via Google Analytics, Facebook Insights, Buffer, Hootsuite, and other tools to measure performance and identify opportunities for growth.
• Maintain strong relationship management with influencers, partners, and customers to foster loyalty and expand reach.
• Oversee social media management tasks including content creation, proofreading, branding consistency, scheduling with Buffer or Hootsuite, and community engagement.
• Implement paid advertising campaigns such as Facebook Advertising to boost event visibility and drive traffic.
• Stay updated on digital marketing trends related to e-commerce, video editing techniques for live streams, photography for product showcases, and social media marketing best practices.

Requirements

• Proven experience in social media marketing or digital marketing roles with a focus on live selling or e-commerce platforms.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator), graphic design skills, and video editing capabilities.
• Familiarity with SEO best practices, keyword research tools, web analytics (Google Analytics), and social listening platforms.
• Experience managing social media management tools such as Hootsuite or Buffer for scheduling and monitoring content.
• Knowledge of Facebook Advertising campaigns and other paid promotion strategies to increase event reach.
• Excellent communication skills with an eye for proofreading and maintaining brand voice consistency across all content.
• Ability to analyze data insights from various platforms to inform strategic decisions.
• Strong relationship management skills to collaborate effectively with influencers, partners, and internal teams.
• Creative mindset with a passion for storytelling through photography, video production/editing, and engaging content creation.