Responsibilities

• Define and drive the vision and roadmap for lifecycle marketing and customer relationship channels, ensuring a cohesive omni-channel strategy
• Own and evolve end-to-end lifecycle marketing programs across acquisition, onboarding, engagement, loyalty, and re-engagement
• Build and scale segmentation, personalization, and journey orchestration across Email, SMS, Direct Mail, and emerging platforms
• Leverage customer, behavioral, and transactional data to inform targeting, messaging, and campaign strategy
• Establish measurement frameworks, performance metrics, and testing strategies to continuously optimize lifecycle programs
• Partner with cross-functional teams including Brand, Digital, Merchandising, and Promotions to align lifecycle initiatives with business priorities
• Lead, coach, and develop the Lifecycle Marketing Specialist, providing clear direction and prioritization
• Identify and implement new tools, technologies, and best practices to enhance lifecycle marketing capabilities
• Ensure compliance with data privacy regulations and marketing best practices, maintaining customer trust and data integrity
• Manage intake, prioritization, and execution of lifecycle initiatives to ensure timely delivery and high-quality outcomes

Requirements

• Bachelor’s Degree or equivalent experience
• 6+ years of experience in lifecycle, CRM, or retention marketing
• Strong experience building and executing lifecycle marketing strategies across multiple channels
• Experience with CRM, CDP, and marketing automation platforms (including Klaviyo or similar tools)
• Strong understanding of segmentation, personalization, and customer journey strategy
• Proven ability to use data and insights to drive campaign performance and measurable results
• Experience leading or mentoring team members
• Strong organizational and project management skills with the ability to manage multiple priorities
• Excellent collaboration, communication, and influencing skills
• Demonstrated ability to work effectively with cross-functional teams and diverse groups