Manager, Lifecycle Execution

New York City, NY (Hybrid)

$95K/yr – $115K/yrManager5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end lifecycle campaign execution across email and SMS, driving on-time delivery, QA, and cross-functional alignment to maximize performance and creative impact.

  • Manage end-to-end email and SMS campaigns and triggered programs.
  • Coordinate cross-functional workflows and external partners to meet SLAs and quality standards.
  • Lead briefs, asset development, and testing with analytics to optimize performance and storytelling.

Job Description

Own end-to-end lifecycle campaign execution across email and SMS, driving on-time delivery, QA, and cross-functional alignment to maximize performance and creative impact.

  • Manage end-to-end execution of email and SMS campaigns and triggered programs
  • Ensure accuracy, QA, and on-time delivery across all sends
  • Coordinate cross-functional workflows and external partners
  • Lead briefing process and ensure alignment with lifecycle and marketing strategies
  • Establish and maintain execution standards and SLAs
  • Optimize processes to improve speed, efficiency, and quality
  • Lead the development of Lifecyle creative briefs, ensuring alignment with brand voice, audience insights, platform best practices, and campaign objectives.
  • Partner with creative, marketing, and channel teams to produce compelling assets tailored for segments
  • Ensure consistency in messaging and visual identity across all channels and touchpoints
  • Facilitate creative reviews and feedback loops to optimize asset performance and storytelling

Requirements

  • Bachelor’s Degree required
  • 5+ years of relevant experience building media campaigns with a multi-million-dollar annual budget
  • Hands-on experience with ESP platforms (Cordial preferred)
  • Strong foundation in testing and measurement methodologies, including A/B testing, with a data-driven mindset to inform decisions

Preferred

  • Experience within retail or luxury
  • Leadership experience with a track record of mentoring, coaching, and developing high-performing teams

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401 (K)
  • Paid Paternity and Maternity leave
  • Commuter Benefits
  • Disability insurance
  • Tuition assistance
kate spade new york logo

kate spade new york

since our launch in 1993 with six essential handbags, we’ve always stood for optimistic femininity. today we’re a global life and style house filled with handbags, of course. also clothes, shoes, jewelry, home décor, tech accessories and so many other things that you use every day. we value thoughtful details. we think a layer of polished ease looks (and feels) so chic. and to us, modern, sophisticated colors make a personal style statement all their own. it’s these founding principles that define our unique style. we like that our style is synonymous with joy. kate spade new york is part of the tapestry house of brands.

Founded in 1993
New York, New York, USA
4K employees (542 in marketing)

Traffic Signals

Monthly Visitors
1.7M
Monthly Google Ads Budget
$171.2K
Traffic Source Mix
Search
39.5%
Direct
52%
Referral
4.1%
Social
3%
Paid
1.2%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size
235 (6% of company)
Median Career Experience
14 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
3

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