Responsibilities

• In collaboration with the Director of International Marketing, develop annual marketing plans for Visit California’s priority global markets.
• Oversee management of key trade shows, sales missions and other in-market events and attend on behalf of Visit California as necessary.
• Maintain relationships with in-market travel leaders, including organization of key touch points and partnership opportunities.
• Oversee familiarization trips for key travel influencers, including collaboration with California industry partners and stakeholders.
• Support California industry partners through a series of regular touch points, including committee meetings, webinars, in-person meetings and individual partnership discussions.
• Manage and reconcile marketing budgets on a monthly basis, including authorizing and tracking expenditures, reviewing invoices and supporting the finance team with reporting.
• Collaborate with the Research team to create measurable ROI for all programs.
• Develop and manage day-to-day execution of integrated global marketing plans, working directly with in-market agencies and staff across all disciplines to foster maximum impact and efficiencies.
• Work with operations and finance teams to ensure that all international marketing contracts and budgets are maintained.
• Work across the travel industry to establish stakeholder meetings and outreach to collaborate on joint marketing programs.

Requirements

• 7+ years of relevant marketing experience
• Strong project management skills
• Ability to develop plans for program execution, including communication plans, timelines, milestones, briefings and development of marketing materials
• Demonstrated agency management experience
• Strong written and verbal communication skills
• Demonstrated experience with budget management of large-scale marketing campaigns
• Ability to deliver professional presentations in public speaking engagements
• Experience establishing program KPIs, tracking performance and leveraging market intelligence for continuous optimization
• Experience overseeing and executing integrated marketing programs across multiple disciplines within an organization
• Experience managing digital and social marketing programs

Preferred

• Global marketing experience preferred.
• Education equivalent to a bachelor’s degree or higher in marketing, advertising, tourism or related field a plus.
• Bilingual abilities are a plus.

Benefits

• In addition to a competitive salary, Visit California offers an excellent health benefit package.
• We also offer a fantastic PTO and holiday leave package, 401(k) plan, professional development, an employee discount network, an employee assistance program (EAP), fitness center access, parking, a hybrid work environment and much more!