Responsibilities

• Act as a global brand steward, ensuring Cole Haan is represented consistently across international markets and licensed categories.
• Serve as the primary marketing liaison between Cole Haan’s Headquarters and regional marketing teams and distribution partners globally.
• Translate global brand strategies, campaigns, product stories, and seasonal priorities into clear, actionable direction for international markets.
• Lead the distribution of global marketing toolkits, campaign assets, content, brand guidelines, launch calendars, and other resources to regional partners.
• Partner with Japan and International Marketing leads to develop localized marketing plans that balance global brand consistency with local market relevance.
• Manage ongoing communication with Japan and International Marketing leads, including regular marketing calls, seasonal planning sessions, campaign reviews, and business updates.
• Review and provide guidance on regional marketing plans, creative adaptations, partnerships, activations, media plans, social content, and other consumer-facing initiatives
• Identify opportunities for global amplification of successful regional programs, partnerships, cultural moments, and consumer insights.
• Partner closely with internal International Marketing leads, Brand Marketing, Creative, PR, Social, Media, Retail, E-commerce, Product, and Sales teams to ensure international needs are consistently represented within global planning discussions.
• Track international participation and execution to ensure programs deliver against both brand objectives and partnership commitments.

Requirements

• 5–7+ years of experience in brand marketing, international marketing, integrated marketing, partnerships, or related disciplines, ideally within fashion, retail, or consumer brands.
• Experience working across global markets, regional teams, distributors, licensees, or external business partners strongly preferred.
• Ability to flex working hours as needed to collaborate with international teams across global time zones.
• Demonstrated ability to translate a central brand strategy into programs that can flex across markets while maintaining brand consistency.
• Strong project management skills with the ability to manage multiple markets, partners, timelines, and priorities simultaneously.
• Excellent communication and relationship-management skills, with confidence working across functions, cultures, and levels of an organization.
• Strong creative judgment and understanding of premium brand positioning and storytelling.
• Highly organized, proactive, collaborative, and solutions oriented.
• Comfortable operating in a fast-paced, evolving global organization.

Benefits

• Health Insurance, Dental Insurance, Vision Care, Health Savings Accounts, 401(k) Retirement Plan, Vacation Time, Sick Time, Paid Parental Leave, Holidays and Cole Haan Discounts