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Sr Marketing Specialist, ABX
ServiceNow
New York City, NY (Remote)
$120K/yr - $160K/yrIn-houseFull-timeSenior level5+ years exp.
5 hrs ago
Manager, Intergrated Marketing
Houston, TX (On-site)
Salary Not AvailableManager3+ years expPart time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive fan engagement and activation for Houston Dynamo and Dash, leading community initiatives and in-market events.
- Own fan engagement strategy and event marketing across Dynamo/Dash.
- Must-have: 3+ years in community or fan engagement in sports.
- Standout: Experience leading in-house events and cross‑functional activation.
Job Description
Responsibilities
- Develops and leads new fan engagement strategies and grassroots marketing through partnerships and in-market activation for the Dynamo, driving audience growth and lead gen
- Collaborates closely on executing the strategy under the direction of the Chief Marketing Officer and the Sr. Director, Marketing who lead both Dynamo and Dash’s marketing brand.
- Initiates and leads marketing and promotional event plans as part of the integrated marketing offense, partnering with other internal departments and/or external stakeholders around specific marketing plans, goals and objectives. Partners with and supports Stadium Event and Guest Experience teams to enhance the event experience and build out event content and programming. Activates onsite event experience plans for matches and other Stadium events.
- Oversees planning and execution of in-house events, including but not limited to, Meet the Team, Fan Fest, Watch Parties, Select-A-Seat and more.
- Creates and manages evaluation tools to measure outcomes and levels of success related to fan and community engagement strategies to inform annual marketing plans.
- Helps develop detailed semi-annual and annual reports for internal and external purposes aimed at providing a snapshot of the Club’s efforts, impact and key insights from the activation.
Requirements
- Bachelor’s Degree – required.
- Minimum of 3 years’ experience or background in community or fan engagement– required, sports experience a plus.
- Proficiency with Microsoft Office (Word, Excel, PowerPoint) – required.
- Experience or background in event marketing – preferred.
- Ability to identify problems and their root causes, and to develop and recommend effective solutions.
- Ability to multitask and meet deadlines.
- Exceptional written and oral communication skills at all levels of the organization and with external contacts.
- Innovative thinker and self-starter with perseverance to lead projects to success.
- Superior level of detail orientation, accuracy, and sense of urgency.
- Proven ability to organize information and present it in a clear and concise manner.
Preferred
- Experience or background in event marketing – preferred.
- Bilingual English/Spanish – preferred.
Houston Dynamo Football Club
Houston Dynamo FC is a Major League Soccer club comprised of the Dynamo 1st team, The Houston Dash, Houston Dynamo FC Academy. The Dynamo have won two MLS Cup championships and two U.S. Open Cup Championships. The Dash are a National Women's Soccer League club that won the 2020 NWSL Challenge Cup. The teams train at Houston Sports Park (HSP), the premier training facility in Southeast Texas, and play at Shell Energy Stadium in downtown Houston. For more information, log on to www.HoustonDynamoFC.com or call (713) 276-7500.
Traffic Signals
Monthly Visitors
86K
Traffic Source Mix
Search
50.5%
Direct
36.4%
Referral
8.3%
Social
4.3%
Paid
0.3%
Headcount Trend
Current headcount: ~397
Marketing Team
Marketing Team Size
106 (27% of company)
