Responsibilities

• Campaign Planning & Execution
• Work closely with Director and Associate Director to lead planning and activation from campaign briefing to execution to post-campaign reporting.
• Oversee campaign setup, trafficking, QA, launch, pacing, optimization, and reporting.
• Ensure accurate implementation of audience targeting, tracking pixels, conversion events, and creative assets.
• Troubleshoot delivery, tracking, and performance issues while proactively identifying solutions.
• Work with Planner and Associate to ensure accuracy of client facing deliverables, including strategic media recommendations, competitive analysis, monthly flowcharts, etc.
• Ensure adherence to client investment strategies and agency financial processes.
• Client & Partner Management
• Practices the ability to be personal, understanding and a desire to do what’s best for the team and the client.
• Participate in client calls and statuses, delivering clear updates and actionable next steps to all parties involved.

Requirements

• 3-5 years of media planning experience, cross-channel experience preferred.
• Graduate of a four-year college or university.
• Experience in a client service structure, contributing to the development and management of media programs.
• Experience in reach-based planning.
• Experience in digital and social media activation inclusive of trafficking campaigns, campaign management, and reporting.
• Leadership ability and experience managing a team of planners and assistants on day-to-day deliverables.
• Strong knowledge of media fundamentals and an understanding of key research sources.
• Ability to develop and articulate strategic insights.
• Comfort with data, analytics, and measurement.
• Knowledge of current trends and innovations in media.

Preferred

• Experience managing direct partner and publisher campaigns.
• Experience with verification, brand safety, and attribution platforms.
• Experience working in the Pharmaceutical vertical.