Director Integrated Media Planning

USA (Hybrid)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 3 hrs ago

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Job Summary

Lead integrated media strategies for clients by guiding day-to-day activities, collaborating with OMD teams and agencies, and driving growth through innovative, data-driven work.

  • Coordinate with OMD, creative agencies, and media owners to deliver integrated solutions.
  • Balance strategic leadership with execution and growth across evolving digital channels.

Job Description

Responsibilities

  • Lead day-to-day business needs while collaborating closely with broader integrated OMD teams, creative agencies, and media owners to deliver integrated, impactful solutions.
  • Develop a deep understanding of the client's business, objectives, and challenges while serving as a trusted advisor and advocate for OMD's strategic approach.
  • Act as a driving force behind the team's success, ensuring the vision of both the agency and client comes to life through innovative work, thought leadership, and breakthrough ideas.
  • Maintain a balance of strategic leadership, operational excellence, and executional support.
  • Identify new ways to drive growth, engagement, and business impact as the media landscape evolves across the strategic mix of social media, content partnerships, data and audience strategies, mobile opportunities, and other evolving digital channels.
  • Embrace and drive the oneOMD approach by building partnerships with others on behalf of our clients.
  • Think innovatively to bring brand objectives and platforms together.
  • Lead with hunger for innovation to bring never-been-done-before opportunities to life.
  • Build and maintain relationships; be personal, understanding, and aligned with team and client needs.
  • Inspire the team to solve client challenges in unique ways and serve as a role model.

Requirements

  • Graduate of a four-year college or university
  • 10+ years of integrated media planning experience
  • Track record of handling big client ambitions, automotive a plus
  • Ability to create and execute a holistic channel approach to planning
  • Experience collaborating with media owners, agency business units and creative agency partners
  • Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
  • Advanced knowledge of media fundamentals and an ability to educate at all levels
  • Strong comfort level with data, analytics, and measurement
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OMD

3.6 Glassdoor

OMD is the world’s largest media network, with more than 14,000 people working across more than 100 countries.At OMD, We Create What’s Next — delivering creative media solutions to drive sustainable growth for the world’s leading brands. Named the best-performing global media network overall by RECMA, the highest-ranked media agency network on the Effie Effectiveness Index, and Media Network of the Year at the 2025 Cannes Festival of Media, OMD is a leader in innovation, creativity, and cultural relevance.

Founded in 1996
New York, New York, USA
4.2K employees (1,415 in marketing)
67% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
54K
Traffic Source Mix
Search
46.4%
Direct
39.1%
Referral
9.4%
Social
3.4%
Paid
1%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
1,318 (31% of company)
Marketing Roles Posted (Last 30 Days)
49

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