Responsibilities

• Campaign Execution & Go-to-Market Activation: Coordinates cross-functional campaign deliverables, timelines, and launch activities across Brand, Creative, Channel, and Marketing Operations to deliver integrated campaigns and product launches.
• Develops integrated campaign plans that translate product, brand, and business priorities into customer-facing go-to-market execution
• Creates launch enablement materials: messaging guides, toolkits, and readiness resources for consistent activation.
• Manages day-to-day campaign operations, keeping deliverables on time and escalating risks as needed.
• Cross-Functional Orchestration: Owns day-to-day campaign orchestration across channels, including App + Ecomm, ensuring consistent activation throughout the customer journey.
• Serves as the day-to-day point of contact for campaign stakeholders, driving communication and issue resolution.
• Coordinates campaign intake, prioritization, and launch readiness reviews, partnering with Marketing Operations to manage timelines, milestones, and execution plans.
• Maintains visibility across concurrent campaigns, flagging dependencies and execution risks.
• Product & GTM Activation: Translates product positioning, messaging, value propositions, and proof points into campaign briefs, customer-facing communications, and integrated marketing assets.
• Develops campaign messaging and launch materials that support product lifecycle initiatives, feature releases, promotional offers, and customer engagement campaigns.

Requirements

• 5+ years of experience in integrated marketing, campaign management, product marketing, or go-to-market marketing, with experience translating business strategy into customer-facing campaigns
• Experience planning and activating integrated marketing campaigns across multiple owned and paid channels.
• Strong project management and organizational skills, with the ability to manage multiple launches, stakeholders, and competing priorities simultaneously
• Ability to translate product and brand strategy into clear campaign briefs, messaging, and customer-facing marketing materials for Creative and Channel teams to activate.
• Comfortable partnering cross-functionally with Brand, Creative, Channel, and Analytics teams.
• Strong written and verbal communication skills; able to keep stakeholders aligned and issues moving to resolution.

Benefits

• A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive
• A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families (For more information on our total rewards please click here)
• Free SimpliSafe system and professional monitoring for your home.
• Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change.