Manager - Integrated Marketing at AMC Networks | Santa Monica, CA | $80K/yr – $90K/yr

AMC Networks

Manager - Integrated Marketing

Santa Monica, CA (Hybrid)

$80K/yr – $90K/yrManager5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own sponsorship marketing end to end, balancing monetization opportunities with brand discipline and cross functional execution across sales, production, and digital teams.

Own sponsorship lifecycle: manage day-to-day RFPs and ensure brand voice shines in client pitches
Coordinate multi platform fulfillment across on air, online, and in person activations with internal and external partners
Develop tools and materials that enable the sales team to monetize the network and close deals

Job Description

Responsibilities

Managing the day-to-day of sponsorship-based marketing (RFP process) and ensure that AMC’s value proposition and brand voice is infused through all
Managing the sponsorship fulfillment process, including detailed communication between key internal teams and external client/agency reps in a timely manner
Proactively identify new ways to monetize the network and create the tools necessary for the sales team to do so
Creating tools that establish an on-going dialogue with the sales marketplace (promotions, stunts, email blasts, one-sheets, decks)
Representing the AMC brand and integrated marketing team in key client proposal meetings
Create multi-platform sponsorship proposals that meet client campaign goals and enhance AMC’s on-going programming and brand initiatives.   Serve as brand ambassador ensuring that all pitches filter through AMC’s brand filter.
Act as a liaison between sales and other departments at channel (production, original programming, marketing, scheduling, digital, social media)
Coordinate execution and fulfillment of sold branded entertainment deals across all platforms. These elements may include in show product integration, customized on-air marketing elements, oversight of production shoots, on-ground brand activations and customized social media campaigns.
Proactively seek new ways to monetize the network on-air, online and on-ground and develop the materials that empower the sales force to sell them.
Accompany sales team on pitch meetings to represent AMC marketing and creatively speak to custom proposals

Requirements

Bachelor’s degree
5-7 years of relevant work experience
A base knowledge of media sales is preferred
Heavy PowerPoint and Photoshop skills a must
Digital/social media experience a must
A clear understanding of the importance of client service
High level of energy and commitment
Creative thinking and ability to generate fresh ideas/concepts
Ability to work with other internal divisions and external contacts/vendors under tight deadlines to develop and execute sponsorship elements
Must maintain a professional appearance and demeanor at all times

Preferred

A base knowledge of media sales is preferred
Social media savvy, digital content knowledge
Strong business & creative writing sills

Benefits

comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements.
flexibility to work from home one day per week

AMC Networks

3.8 Glassdoor

AMC Networks is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world. Our distinct brands include targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC America, IFC, SundanceTV and We TV; and film distribution labels Independent Film Company (IFC) and RLJE Films. The company also operates AMC Studios, its in-house studio, production and distribution operation behind acclaimed and fan-favorite original franchises including The Walking Dead Universe and the Anne Rice Immortal Universe; and AMC Networks International, its international programming business.

Founded in 1980

New York, New York, USA

2.9K employees (746 in marketing)

www.amcnetworks.com

74% recommend to a friend

44% CEO approval