Responsibilities

• Leads brief intake with brand teams and develops the integrated communications plan across channels; builds the case for budget allocation and channel mix
• Ensures paid, earned, shared, and owned components are designed as a connected system; catching inconsistencies gaps before plans are finalized
• Partners with the Audience Manager to bring audience strategy into channel planning — ensuring we target both our current and future consumers, with the right message, at the right time
• Brings internal point of view on channel mix to agency conversations rather than receiving recommendations passively
• Primary day-to-day planning partner for agency counterparts; challenges recommendations constructively and holds agencies to brief and outcomes
• Provides the internal sparring layer the new growth-tied agency model requires
• Builds learning into every plan — defines hypotheses up front and ensures measurement design can answer them
• Partners with reporting and analytics to identify in-flight shifts; drives reallocation decisions
• Manages assigned brand budgets; tracks pacing, flags risks, reconciles against plan
• Trusted strategic partner to assigned brand teams — present in brand planning cycles, not just media planning cycles

Requirements

• Bachelor’s degree required. Masters preferred.
• 4 years in integrated planning, media planning, or communications planning; mix of agency and brand-side experience valuable
• CPG experience preferred — multi-brand portfolio environments most relevant
• Demonstrated experience leading integrated plans across paid, earned, shared owned channels
• Experience partnering with analytics on measurement design, MMM interpretation, and test-and-learn agendas
• Working knowledge of the planning and audience technology landscape: campaign management, audience activation, and measurement platforms
• Experience managing budgets and holding agency partners accountable to outcomes
• Experience working in matrixed environments with brand, creative, analytics, and agency partners

Preferred

• Masters preferred
• CPG experience preferred — multi-brand portfolio environments most relevant

Benefits

• Opportunity to bring your pet to work.
• Commitment to create a safe, healthy, and sustainable world for our partners and the communities in which we operate.
• Commitment to make A Better World For Pets™ a world where they’re healthy, happy and welcome
• Commitment to our consumers and focus on positively impacting the planet and the population.