Responsibilities

• Integrated Marketing Strategy - Develop and own integrated marketing strategies across DTC, CRM, paid media, social, influencer, PR, retail, marketplaces, and other key channels.
• - Own the master marketing calendar across product launches, seasonal campaigns, promotions, partnerships, and key brand initiatives.
• - Translate company growth and revenue priorities into clear marketing strategies, campaign objectives, and channel plans.
• - Develop campaign briefs that define the audience, positioning, messaging, creative needs, KPIs, and measurement.
• - Ensure marketing channels work together to create a cohesive customer journey and consistent brand experience.
• - Balance long-term brand building with customer acquisition and revenue goals.
• Product Marketing & Go-to-Market - Own go-to-market strategy and commercialization for new products, launches, seasonal initiatives, retail programs, and strategic partnerships.
• - Develop product positioning, messaging, audience strategy, launch briefs, and channel plans.
• - Partner with Product Development to translate ne w products into compelling consumer-facing stories.
• - Coordinate launch readiness across Marketing, Creative, E-commerce, Retail, Customer Experience, Operations, and Supply Chain.

Requirements

• 7+ years of experience across brand marketing, integrated marketing, product marketing, growth marketing, or consumer marketing, ideally within a high-growth consumer brand.
• Demonstrated experience leading integrated campaigns and product launches from strategy through commercialization and execution.
• Strong understanding of CRM, Email/SMS, lifecycle marketing, paid media, customer acquisition, retention, and e-commerce.
• Experience developing product positioning, messaging, consumer value propositions, and GTM strategies.
• Experience supporting or leading retail marketing and omnichannel initiatives preferred.
• Strong understanding of how brand marketing and performance marketing work together to drive sustainable growth.
• Experience managing external agencies across lifecycle, paid media, marketplaces, or other growth channels.
• Experience managing and developing direct reports.
• Strong analytical and commercial instincts with the ability to translate performance data into actionable marketing decisions.
• Exceptional project management and organizational skills with the ability to manage multiple launches, campaigns, and priorities simultaneously.

Benefits

• Paid Time Off
• Health benefits including medical, dental, vision, life insurance, and more.
• Parental Leave