Responsibilities

• Support the design, implementation, and management of sponsorship strategy, valuation, and measurement initiatives across portfolio of clients
• Utilize third-party, internal, and client-owned research tools, including AI-based tools, to aggregate and analyze marketing data
• Use data visualization skills and tools and sharp judgement to analyze and package reports for key internal and external stakeholders
• Leverage data to develop new insights with the goal of improving planning and strategy execution
• Interact directly with internal teams and clients to manage expectations and meet deadlines
• Partner closely with our Strategy and Account teams to build and apply insight and data-driven personas, segmentation models, customer journeys and measurement frameworks
• Interpret category and consumer trends to inform sponsorship marketing, partnership, campaign and communication strategies
• Act as a bridge between internal teams – Account, New Business, Data, Strategy, Creative – facilitating optimal team outputs while balancing efficiency and effectiveness
• Proactively pitch innovative ideas, new partners, new channels, and test and learn opportunities
• Manage junior staff members

Requirements

• Bachelor’s Degree in Statistics, Business or similar discipline
• 4-6+ years of experience in a data-driven insights and strategic role
• Expertise in interpreting consumer research and data (quantitative & qualitative) and applying to solutions-based client strategies
• Strong Excel and PowerPoint skills
• Highly developed communication skills, both verbal and written, to communicate effectively and persuasively, including ability to present and adapt to different stakeholders
• Natural curiosity and a demonstrated ability to turn observed data into a story about what behavior is driving it
• Understanding of marketing, brand, and social metrics
• Experience managing, developing, and mentoring junior team members
• Strong analytical skills, ability to think critically and work collaboratively on fast moving projects
• Proven ability to manage multiple projects simultaneously, while being extremely detail-oriented

Preferred

• Experience developing Sports, Entertainment & Impact related sponsorship strategies
• Experience developing questionnaires and designing and fielding primary research
• Experience valuing partnership opportunities and assets
• Experience designing and implementing sponsorship measurement campaigns
• Experience with YouGov, GWI, Meltwater, or other syndicated research platforms
• Experience with AI-based tools and platforms