Manager, Influencer, PR & Events at Beauty by Imagination (BBI) | New York, USA

Beauty by Imagination (BBI)

Manager, Influencer, PR & Events

New York, USA (Hybrid)

Salary Not AvailableManager1+ years expFull time

Posted 5 months ago

Job Summary

Drive influencer programs and relationship management for Beauty by Imagination brands in NYC on a hybrid schedule.

Own influencer ideation, outreach, and briefs to support brand strategy.
Must-have: 1–3 years in PR/influencer marketing and solid cross-functional collaboration.
Standout: Existing beauty creator relationships and multi-platform expertise across TikTok, Instagram, YouTube, Facebook, and Pinterest.

Job Description

Responsibilities

Support ideation of influencer programming, unique to each individual brand’s needs
Help identify and research influencers who align with each brand’s audience and aesthetic
Monitor and organize influencer content, deliverables, and performance metrics
Daily influencer outreach and communication, ensuring timely responses and follow-up
Create influencer briefs in accordance with brand strategy & messaging, conduct live briefings
Coordinate with Social Media team for collaboration post timing
Partner with Social Team on TTS Affiliate Partnership needs, relationship management
Support ongoing performance reports on a program & holistic brand basis
Support seeding programs: coordinate mailers, manage product inventory, track shipment
Identify unique outreach moments – birthdays, weddings, etc. to cultivate ongoing relationships

Requirements

Experience working in social and/or influencer marketing
Existing relationships across beauty media, influencer, and talent communities
Skilled in managing agencies, budgets, and complex cross-functional initiatives
Confident communicator, strong written & verbal communication skills
Knowledge & experience using social & influencer management technology platforms
1-3 years of experience in PR, influencer, and/or experiential marketing, ideally in beauty, fashion, or lifestyle.
Bachelor’s degree in Marketing, Communications, or related field required
Expertise required across TikTok, Instagram, Facebook, YouTube, and Pinterest.
This role is NYC-based with a hybrid schedule of both in-office and remote workdays. Must be available to be in NYC three days/week.

Preferred

Familiarity with CreatorIQ and/or other similar technologies + Influencer partner agencies a plus

Beauty by Imagination (BBI)

Beauty by Imagination is a haircare industry leader, dedicated to boosting inner confidence and joy with imaginative solutions for every hair moment. We are a platform company of innovative, market-leading brands including Wet Brush, Goody, Ouidad, Curls, and Bio Ionic — all of which are committed to being the most trusted choice for happy, healthy, hair—morning to night, home to salon. Our talented and diverse global team is passionate about delivering high-performing products for every consumer and salon professional. We believe in the beauty of confidence for all.

Founded in 1977

USA

221 employees (52 in marketing)

www.bbicompany.com