Beauty by Imagination (BBI) logo

Beauty by Imagination (BBI)

Brand

Company overview

Beauty by Imagination is a haircare industry leader, dedicated to boosting inner confidence and joy with imaginative solutions for every hair moment. We are a platform company of innovative, market-leading brands including Wet Brush, Goody, Ouidad, Curls, and Bio Ionic — all of which are committed to being the most trusted choice for happy, healthy, hair—morning to night, home to salon. Our talented and diverse global team is passionate about delivering high-performing products for every consumer and salon professional. We believe in the beauty of confidence for all.
Founded in 1977
USA
221 employees (52 in marketing)
www.bbicompany.com

Salaries

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People

Marketing leadership

Alison Yeh
Alison Yeh
Chief Marketing Officer
At the company for 1 year
Vikesh Dalal
Vikesh Dalal
VP, ECommerce & Digital Marketing
At the company for 2 years
Miguel Gonzalez
Miguel Gonzalez
Vice President Marketing and Ecommerce
At the company for 2 years 4 months
Amanda Freedman Orban
Amanda Freedman Orban
Vice President - Brand Strategy & Growth
At the company for 4 years

Headcount trend

Company growth over the last 12 months

Headcount +2.8% year over year

Audience

Monthly website visitors
3.6K
Month over month+2.5%
Quarter over quarter-21.6%
Top sourceDirect (46.4%)
Ad budget per month$0.0
Average search rank50.4
Traffic source mix
Direct
46.4%
Search
27.7%
Social
18.3%
Referral
5.9%
Paid referral
1.6%

LinkedIn followers

Follower count and growth

Total followers

39.1K

12-mo growth

+14.4%

Monthly growth

+12.7%

News

Links

www.bbicompany.comLinkedInCrunchbase