Manager, Influencer, PR & Events

New York, USA (Hybrid)

$75K/yr – $95K/yrManager3+ years expFull time

Posted 3 months ago

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Job Summary

Drive influencer outreach and program management for beauty brands, coordinating strategy, briefs, and cross-team collaboration.

  • Own day-to-day influencer outreach, briefs, and performance tracking across multiple brands.
  • Must-have: Experience in social/influencer marketing and strong cross-functional coordination.
  • Standout: Established relationships with beauty media, influencers, and talent communities.

Job Description

Responsibilities

  • Support ideation of influencer programming, unique to each individual brand’s needs
  • Help identify and research influencers who align with each brand’s audience and aesthetic
  • Monitor and organize influencer content, deliverables, and performance metrics
  • Daily influencer outreach and communication, ensuring timely responses and follow-up
  • Create influencer briefs in accordance with brand strategy & messaging, conduct live briefings
  • Coordinate with Social Media team for collaboration post timing
  • Partner with Social Team on TTS Affiliate Partnership needs, relationship management
  • Support ongoing performance reports on a program & holistic brand basis
  • Support seeding programs: coordinate mailers, manage product inventory, track shipment
  • Identify unique outreach moments – birthdays, weddings, etc. to cultivate ongoing relationships

Requirements

  • Experience working in social and/or influencer marketing
  • Existing relationships across beauty media, influencer, and talent communities
  • Skilled in managing agencies, budgets, and complex cross-functional initiatives
  • Confident communicator, strong written & verbal communication skills
  • Knowledge & experience using social & influencer management technology platforms
  • Bachelor’s degree in Marketing, Communications, or related field
  • Expertise required across TikTok, Instagram, Facebook, YouTube, and Pinterest

Preferred

  • Familiarity with CreatorIQ and/or other similar technologies + Influencer partner agencies a plus
Beauty by Imagination (BBI) logo

Beauty by Imagination (BBI)

Beauty by Imagination is a haircare industry leader, dedicated to boosting inner confidence and joy with imaginative solutions for every hair moment. We are a platform company of innovative, market-leading brands including Wet Brush, Goody, Ouidad, Curls, and Bio Ionic — all of which are committed to being the most trusted choice for happy, healthy, hair—morning to night, home to salon. Our talented and diverse global team is passionate about delivering high-performing products for every consumer and salon professional. We believe in the beauty of confidence for all.

Founded in 1977
USA
221 employees (52 in marketing)

Traffic Signals

Monthly Visitors
3.6K
Traffic Source Mix
Search
27.7%
Direct
46.4%
Referral
5.9%
Social
18.3%
Paid
1.6%

Headcount Trend

Current headcount: ~221

Marketing Team

Marketing Team Size
33 (15% of company)
Median Career Experience
12 years
Median Tenure
2.4 years