Own end-to-end influencer marketing strategy and field activation, aligning partnerships with brand voice, events, and business goals while measuring impact and managing risk across markets.

• Lead NIL, local, and national influencer programs and events with cross-functional partners.
• Track performance, derive insights, and optimize briefs, content, and activation calendars for localization.
• Balance growth with brand safety, provide training for Field Marketing teams, and coordinate travel to activations.