Responsibilities

• Lead annual and ongoing marketing planning processes that build brand equity and support individual store, and market level growth in sales and profitability.
• Partner with Retail Operations to develop and execute individual store and market level sales building programs.
• Provide strategic leadership and oversees development and execution of Grand Opening, Competitive Defense, and Remodel marketing plans.
• Leverage knowledge of key marketing channels and tactical execution to refine and optimize marketing plans and ensure executional excellence in store
• Partner with Ecommerce Team to develop and execute new Hannaford-To-Go Opening marketing plans.
• Build deep knowledge of store level and market specific situations including competitors, store performance, customers, cultural differences, and community opportunities
• Evaluate and refine price and value messaging to ensure alignment with customer expectations and market trends. Analyze competitive pricing strategies, customer feedback, and sales performance to identify opportunities for improvement. Develop data-driven recommendations to optimize messaging and positioning, ensuring it effectively communicates the value proposition. Collaborate with cross-functional teams to implement strategies that maximize impact on customer acquisition, retention, and overall share growth.
• Lead flyer strategy and oversee content, distribution, and design.
• Continuously seeks, identifies, and tests new vehicles for driving sales and building Hannaford brand equity.
• Ensure that tactical execution aligns with brand equity, brand strategy and visual guidelines to create a consistent customer message across the store and communication activities.

Requirements

• 7+ years of retail marketing experience - preferably in an omnichannel role
• Bachelor's Degree
• 5 years of management experience

Preferred

• omnichannel experience preferred