Responsibilities

• Utilizes established specialized knowledge to execute tasks, lead smaller projects or oversee components of larger initiatives. Addresses non-routine problems and contributes to process improvements, applying experience and judgment to deliver effective outcomes.
• May oversee the daily activities of team members within a defined area.
• Develops promotion production plans, budgets and forecasts based on past results, updates same based on new data and monitors results to determine campaign effectiveness. Negotiates and purchases advertising placements on behalf of an organization in alignment with the advertising campaign plan. Ensures advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets and tracks reach of campaigns to ensure optimized spend of advertising budget.