Responsibilities

• Oversee day-to-day email and SMS campaign operations, ensuring flawless execution and timely delivery.
• Build custom user selections and other connected programs for enhanced targeting.
• Scope, build, and launch specific acquisition and retention campaigns, including blast and journey-based use cases (e.g., winback, onboarding, high affinity user flows).
• Own QA workflows, including link validation, image rendering, data mapping, triggering effectiveness, journey flows, preview testing, and multi-device checks.
• Manage scheduling, batching, throttling, and send-time logic to optimize throughput (including MPS requirements).
• Ensure proper setup of newsletters, lifecycle journeys, real-time alerts, and triggered communications.
• Set up or review A/B testing strategies and coordinate rollout of new templates with partners.
• Monitor real-time send statuses, error queues, and fallback handling to ensure campaigns fire as expected.
• Monitor platform health, integration failures, and journey errors; drive real-time response and root-cause investigation.
• Support advanced capabilities including segmentation, dynamic content rendering, conditional logic, and real-time triggers.

Requirements

• 2-3 years of experience in email, SMS, and/or mobile app messaging operations, marketing technology, or digital platform management.
• Knowledge of ESPs and notification systems.
• Strong project management and problem-solving skills, with the ability to juggle multiple priorities.
• Excellent collaboration and communication skills to work across editorial, product, data, and strategy teams.
• Experience managing vendor relationships and holding partners accountable.

Benefits

• in addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location.