Responsibilities

• Execute and optimize demand generation programs with a primary focus on high-quality inbound pipeline for enterprise mortgage lenders
• Run day-to-day execution across customer acquisition channels including SEO/GEO, SEM, paid social, AI-driven campaigns, and events, within a disciplined budget
• Execute and optimize account-based marketing (ABM) campaigns to generate qualified pipeline from key enterprise and mid-market lending accounts, in close alignment with sales
• Manage campaign performance from audience to impression to MQL to opportunity, using tools such as 6sense, Demandbase, HubSpot, and Pardot to deploy targeted content and measure engagement across account lists
• Track, analyze, and report on campaign performance, pipeline contribution, conversion rates, and ROI, sharing insights with marketing and sales leadership
• Partner closely with sales to align on targeting, messaging, campaign execution, and follow-up
• Support event strategy by owning execution and optimization, including pre-event outreach, on-site execution, and post-event pipeline follow-through
• Own and optimize key sections of the website as a growth asset, testing and improving conversion across the funnel
• Collaborate with content and creative partners to develop assets that support pipeline generation and sales conversations
• Contribute insights and recommendations to improve demand generation performance as the business grows

Requirements

• 3–5 years of hands-on experience in growth marketing, demand generation, or performance marketing in a B2B SaaS environment
• Proven experience executing campaigns that contribute meaningfully to inbound pipeline
• Hands-on experience running and optimizing SEO/GEO, SEM, paid social (especially LinkedIn), and conversion funnels
• Experience supporting or executing account-based marketing programs
• Strong analytical skills and comfort measuring performance beyond vanity metrics
• Experience with marketing automation and CRMs, particularly Salesforce and/or Pardot
• Comfort experimenting with new tools and acquisition models (AI-assisted content, automation, personalization) and learning quickly from results
• A scrappy, owner mindset — you’re comfortable being the person who does the work
• Solid design and messaging judgment, even if you’re not a designer by trade
• Strong cross-functional collaboration skills, especially with sales

Nice To Have

• We don\'t expect people joining our team to know everything about mortgages. Passionate, driven, empathetic, and performance-oriented people willing to learn quickly can be taught, and we\'re excited to help you learn and grow.
• To succeed in this role, it’ll help if you have:
• - 3–5 years of hands-on experience in growth marketing, demand generation, or performance marketing in a B2B SaaS environment
• - Proven experience executing campaigns that contribute meaningfully to inbound pipeline
• - Hands-on experience running and optimizing SEO/GEO, SEM, paid social (especially LinkedIn), and conversion funnels
• - Experience supporting or executing account-based marketing programs
• - Strong analytical skills and comfort measuring performance beyond vanity metrics
• - Experience with marketing automation and CRMs, particularly Salesforce and/or Pardot
• - Comfort experimenting with new tools and acquisition models (AI-assisted content, automation, personalization) and learning quickly from results
• - A scrappy, owner mindset — you\'re comfortable being the person who does the work
• - Solid design and messaging judgment, even if you\'re not a designer by trade
• - Strong cross-functional collaboration skills, especially with sales
• - Motivation to grow into broader ownership and leadership as the marketing function scales

Benefits

• top-tier medical, dental, and vision insurance
• flexible work hours
• vacation time
• Meaningful equity (mentioned in WHY US)