Responsibilities

• Generate pre-event demand: research event attendees and work closely with Sales to book on-site meetings for AEs.
• Work closely with Event Marketing to develop event-specific goals.
• Strategize, build and execute integrated campaigns including email campaigns, paid ads etc. to drive engagement pre-event and post-event.
• Work closely with the on-site team to own lead capture and next steps ensuring contacts and activities are logged the same day.
• Qualify inbound leads and ensure they are sales-ready before handing them off to Account Executives (AEs).
• Nurture inbound leads via personalized multi-touch sequences.
• Route unqualified MQLs into the right nurture tracks and status; maintain clean status, reason codes and dates.
• Work closely with Product Marketing to deliver targeted marketing materials including case studies, white papers, or product brochures designed specifically to support lead nurturing and conversion efforts.
• Ensure ongoing alignment with Sales on handoffs, contact roles and opportunities.
• Support the project management of our event marketing processes including budget, timeline and execution for event deliverables, including but not limited to contracts, invoices, booths, sponsorships, collateral, swag, internal communications, pre-event promotions and post-event follow-up.

Requirements

• 4+ years in B2B growth roles (SDR, events or demand gen) with highly successful lead generation experience.
• Proficiency with Salesforce.
• Strong understanding of the marketing and sales funnel process.
• Excellent written and verbal communication skills.
• Strong project management skills.
• Organized, deadline-oriented and comfortable running multiple programs at once.
• Highly proactive and takes ownership of complex projects, drives alignment, and sees initiatives through with minimal oversight.

Preferred

• Familiarity with the employer benefits industry
• Start-up experience