Responsibilities

• Product Launch Excellence
• Lead cross-functional teams, following global product launch playbook, creating launch plans to win.
• Ensure marketing governance, alignment, and on-time delivery of global launch assets, content and campaigns.
• Partner with Product Management and Regional Marketing to ensure consistent execution and readiness.
• Lead efforts to identify continuous improvement of the global launch playbook.
• GTM Campaign & Content Leadership
• Partner with regional marketing teams to create and optimize GTM demand generation campaigns and sales enablement tools.
• Monitor campaign performance and optimize tactics with data-driven decisions.
• Partner cross-functionally in development of campaign and launch content, including blogs, whitepapers, articles, sell sheets, videos, and sales enablement materials, that support GTM objectives and is activated across digital and marketing channels.
• Develop global editorial calendar to ensure campaign and launch priorities are reflected across channels, in collaboration with the marketing automation and regional teams.

Requirements

• REQUIRED INTERPERSONAL & BEHAVIORAL SKILLS: In addition to the General Responsibilities, the following are requisite interpersonal and behavior skills of the position as well as:
• Strong GTM and campaign skillset with the ability to translate insights into executable plans
• Leadership capability to develop and inspire a high-performing team
• Expertise in integrated marketing, content development, and campaign execution across digital and traditional channels
• Strong communication skills with ability to influence partners outside immediate job function
• Operational excellence mindset with strong project and process management skills
• Ability to manage moderately complex cross-functional workflows with limited oversight
• Problem-solving mindset
• Proven ability to work independently, prioritize a high-volume workload, and meet deadlines consistently without close supervision
• Analytical mindset with ability to interpret performance data and drive data-informed decisions

Benefits

• Benefits = A comprehensive benefits package including multiple medical plan options, 401(k) with a 100% match up to 6%, paid vacation time, up to 8 paid company holidays and 3 personal holidays per year, dental and vision coverage, wellness rewards, robust family support programs, company‑paid disability and life insurance, and a full Employee Assistance Program.