Manager, Global Social Monetization
National Football League
New York City, NY (Unknown)
$100K/yr - $125K/yrIn-houseManager5+ years exp.
7 days ago
Manager, Global Social Monetization
New York City, NY (On-site)
$100K/yr – $125K/yrManager5+ years expFull time
Posted 6 days ago
Job Summary
Own the NFL's social monetization program, serving as day-to-day liaison for clubs, leading insights, playbooks, and cross-functional initiatives to maximize revenue from social content.
- Lead reporting and stakeholder presentations
- Identify monetization opportunities and partnerships
Job Description
Responsibilities
- Function as the NFL’s day-to-day point of contact for all 32 clubs on social monetization-related topics.
- Serve as a subject matter expert on branded content trends, platform opportunities, and strategies that help the League and clubs maximize revenue generated through social media.
- Develop and distribute playbooks, best practices, educational materials, benchmarks, and strategic recommendations for clubs and internal stakeholders.
- Analyze monetization performance across club and League social channels.
- Present insights, reporting, and recommendations through club meetings, trainings, internal stakeholder forums, and executive presentations.
- Own tracking and reporting related to League social monetization initiatives, including sponsorship-related deliverables and business impact.
- Help operationalize branded content and sponsored social deliverables for @NFL, ensuring timely execution and cross-functional alignment.
- Identify available social inventory and emerging monetization opportunities, inclusive of opportunities with native platform monetization programs (i.e. Facebook Content Monetization, X Amplify, etc.).
- Support strategic planning and execution for League content partnerships, including but not limited to Madden, Nike, etc.
- Partner cross-functionally across a variety of departments and stakeholders to support key business objectives.
Requirements
- Bachelor’s degree in marketing, communications, business, or another related field.
- Minimum of 5 years of relevant professional experience in social media, content partnerships, sponsorship, media, monetization, or related field.
- Strong understanding of social media platforms, including TikTok, Instagram, Facebook, X, Threads, Snap, and Reddit.
- Experience building or maintaining reporting frameworks.
- Exceptional written and verbal communication skills, with the ability to work effectively across levels.
- Familiarity with social analytics, sponsorship measurement, and monetization reporting tools.
- Ability to create clear, visually compelling presentations, reports, and dashboards.
- Strong project management, organization, and attention to detail across multiple workstreams.
Preferred
- Strategic, proactive, and solution-oriented.
- Collaborative and service-minded, with the ability to build trust across a range of stakeholder groups.
- Comfortable navigating evolving business areas and establishing clear processes where needed.
- Detail-oriented and able to thrive in a fast-paced environment with shifting priorities and deadlines.
- Experience supporting sponsorship, partnership, or revenue-generating digital programs.
Benefits
- To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
Salaries
Posted range
$100K/yr – $125K/yr
Taken straight from the job posting.
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