Manager, Global Social Monetization

Responsibilities

• Function as the NFL’s day-to-day point of contact for all 32 clubs on social monetization-related topics.
• Serve as a subject matter expert on branded content trends, platform opportunities, and strategies that help the League and clubs maximize revenue generated through social media.
• Develop and distribute playbooks, best practices, educational materials, benchmarks, and strategic recommendations for clubs and internal stakeholders.
• Analyze monetization performance across club and League social channels.
• Present insights, reporting, and recommendations through club meetings, trainings, internal stakeholder forums, and executive presentations.
• Own tracking and reporting related to League social monetization initiatives, including sponsorship-related deliverables and business impact.
• Help operationalize branded content and sponsored social deliverables for @NFL, ensuring timely execution and cross-functional alignment.
• Identify available social inventory and emerging monetization opportunities, inclusive of opportunities with native platform monetization programs (i.e. Facebook Content Monetization, X Amplify, etc.).
• Support strategic planning and execution for League content partnerships, including but not limited to Madden, Nike, etc.
• Partner cross-functionally across a variety of departments and stakeholders to support key business objectives.

Requirements

• Bachelor’s degree in marketing, communications, business, or another related field.
• Minimum of 5 years of relevant professional experience in social media, content partnerships, sponsorship, media, monetization, or related field.
• Strong understanding of social media platforms, including TikTok, Instagram, Facebook, X, Threads, Snap, and Reddit.
• Experience building or maintaining reporting frameworks.
• Exceptional written and verbal communication skills, with the ability to work effectively across levels.
• Familiarity with social analytics, sponsorship measurement, and monetization reporting tools.
• Ability to create clear, visually compelling presentations, reports, and dashboards.
• Strong project management, organization, and attention to detail across multiple workstreams.

Preferred

• Prior sponsorship experience is a plus.
• Strategic, proactive, and solution-oriented.
• Collaborative and service-minded, with the ability to build trust across a range of stakeholder groups.
• Experience supporting sponsorship, partnership, or revenue-generating digital programs.