Drive community strategy and management for a global beauty brand, focusing on passionate fans, creator partnerships, and cross-functional work.

• Architect and execute an always-on community engagement strategy across digital and IRL touchpoints
• Own all community platforms with TYB activation to engage super-fans and generate authentic content
• Expand SDJ presence across social platforms and cultural conversations in collaboration with content and brand teams
• Put a standard operating process in place for proactive community engagement opportunities
• Advance social listening, insights, and reporting to influence social, content, and marketing strategy
• Establish frameworks for measuring community health and growth for cross-functional impact
• Manage and socialize monthly community reporting to key stakeholders
• Collaborate with CX and DTC on next-gen community management tools
• Manage lifecycle of content creator partnerships for SDJ owned channels and co-branded collaborations
• Build and manage a roster of social creators, ambassadors, and loyal fans