Manager, Global Partnership Activation at Atlanta Hawks | Atlanta, GA

Atlanta Hawks

Manager, Global Partnership Activation

Atlanta, GA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive partnership activation for a NBA team by owning accounts, coordinating assets and events, and delivering measurable ROI tied to sponsor objectives.

Own end-to-end activation for assigned partnerships, including assets, campaigns, and events.
Must-have: 5+ years as primary activation lead with client-service experience.
Standout: Experience with ROI tracking, budgets, and on-site activation leadership.

Job Description

Responsibilities

Act as the primary manager and lead activator for assigned partnership accounts; facilitate and execute partnership agreements and all contracted assets
Lead the strategy, planning, execution, and day-to-day management of account assets, campaigns, promotions, and events to ensure partnership objectives are fully met
Deliver best-in-class partner servicing and build strong, consultative relationships with clients, agencies, and key stakeholders through meetings, calls, and written communication
Conduct regular status check-ins to review activation performance, confirm fulfillment progress, and gather feedback; respond promptly and professionally to partner requests and issues
Maintain a deep understanding of each partner’s business, brand objectives, and competitive landscape; identify ways to help partners break through the clutter
Collaborate with internal departments and external vendors to ensure turnkey, on-time, and accurate execution aligned with broader organizational strategy
Manage on-site activations, VIP hospitality, contracted appearances, and promotional events during games and community engagements; support game night duties including hosting, screening in-game promotions, and managing entitlement nights
Establish and oversee an ROI measurement framework for each account; integrate key measurements and insights into recaps and reporting
Develop comprehensive reporting and recap materials (mid-season, end-of-year, and campaign/event recaps) that demonstrate partnership value and impact, as required by the Director or Executive Leadership
Support the renewal process by providing the Director and Global Partnerships Executive Committee with a partnership overview prior to renewal periods, including recommendations to financially grow the business

Requirements

Bachelor’s degree in Marketing, Sports Management, Business, or a relevant field highly preferred
Minimum of 5 years’ experience serving as the primary client service or activation account lead preferred
Experience and success developing and maintaining relationships with a strategic and consultative approach
Highly detail-oriented, capable of managing multiple fast-paced projects simultaneously; able to adapt quickly to change while maintaining productivity under pressure
Exceptional verbal and written communication skills, with the ability to engage professionally across all levels of an organization
Superior project/event management skills
Proven ability to articulate creative, integrated, and engaging promotions and activation concepts
Passion for the sports industry and willingness to work non-traditional hours, including nights, weekends, and holidays, as required
Proficiency in Microsoft Office applications; familiarity with tracking, reporting, and CRM tools (e.g., Salesforce, KORE/Activate) and project management software
Familiarity with Adobe Illustrator and/or Canva preferred
Must be proactive, organized, and able to work independently and in a team environment; team player with a no-ego “we” not “me” approach
Must have a valid driver’s license with a verifiable safe driving record

Atlanta Hawks

Committed to entertaining and uniting the city of Atlanta since 1968, the Atlanta Hawks & State Farm Arena, under the leadership of Principal Owners Tony Ressler and Jami Gertz, continue to build bridges through basketball by following its True to Atlanta mantra. On the court, the Hawks’ exciting young core is led by four-time All-Star point guard Trae Young. Off the court, the Hawks organization focuses on positively impacting the lives of Atlantans through providing access to youth basketball, fighting food insecurity, and the transformation of State Farm Arena into Georgia’s largest-ever voting precinct for the 2020 elections. The Hawks family also includes the College Park Skyhawks (NBA G League). Atlanta Hawks Membership, which includes your seat for every home game, is on sale now at www.hawks.com/membership or by calling 866-715-1500. For more information on the Hawks, log on to www.hawks.com or follow us on social media @ATLHawks.

Founded in 1968

Atlanta, Georgia, USA

991 employees (172 in marketing)

www.hawks.com