Responsibilities

• Category Media Strategy Development & Governance
• - Lead development and governance of global media strategy for assigned categories, aligned to Brand Briefs and Integrated Communications Plans.
• - Ensure category strategies adhere to global frameworks while addressing specific audience, channel, and performance needs.
• - Translate strategic direction into actionable media plans that agencies and partners can execute effectively.
• Media Activation & Agency Oversight
• - Own the day‑to‑day media planning, activation, and optimization for assigned categories, supported by IAT agency partners.
• - Serve as primary Mattel point of contact for category‑specific media agency execution.
• - Monitor campaign delivery and ensure activation meets quality, timing, and budget expectations.
• - Provide clear guidance to agency teams and ensure deliverables are accurate, complete, and on‑strategy.
• Performance Management & Optimization

Requirements

• Strong foundation in media planning and activation across multiple channels.
• Experience managing agency execution and performance optimization.
• Analytical mindset with ability to interpret data and recommend clear actions.
• Strong cross‑functional communication and collaboration skills.
• Detail‑oriented with strong execution discipline and follow‑through.

Benefits

• Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.