Responsibilities

• Develop and execute communications strategies and PR campaigns that support franchise growth and consumer products and games initiatives.
• Lead communications planning for assigned franchises, products, and partnerships, ensuring communications initiatives align with business priorities and growth objectives.
• Partner with internal teams and external stakeholders across franchise, studio, theme parks, licensing, games, retail and events to execute integrated communications campaigns that support business objectives.
• Serve as a trusted communications advisor to business stakeholders and cross-functional partners, providing strategic counsel and recommendations.
• Foster cross-divisional communications opportunities across NBCUniversal and Universal Destinations & Experiences.
• Identify proactive storytelling opportunities that drive awareness for franchises, partnerships, consumer products and games, retail, and fan experiences.
• Craft brand, and product messaging, including press releases, media pitches, talking points, and communications briefs.
• Curate and activate creator and influencer partnerships, driving measurable results against communications and business KPIs.
• Analyze campaign performance and media results, providing insights and recommendations to optimize future communications strategies.
• Manage relationships with entertainment, lifestyle, trade, and general consumer media.

Requirements

• 5+ years of public relations and communications experience, preferably within licensing, entertainment, media, or related industries.
• Proven experience developing and executing integrated communications campaigns.
• Exceptional written, verbal, and presentation skills.
• Bachelor's degree in Communications, Journalism, Marketing, Public Relations, or a related field.
• Proficiency in Microsoft Office Suite and Keynote.

Preferred

• Passion for consumer products and games, entertainment, fandom, and storytelling.
• Strong understanding of media, culture, and consumer trends.
• Strategic thinker with strong project management skills.
• Collaborative, proactive, and solutions-oriented.
• Detail-oriented with the ability to manage multiple priorities in a fast-paced environment.
• Ability to maintain confidentiality and exercise sound judgment.

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.