Own global digital marketing and communications strategy for product launches, integrating email, paid media, social, and marketing automation to drive demand and enable sales.

• Growth & engagement: Lead integrated campaigns across email, paid media, social, retargeting, and automation to activate launches.
• Brand & enablement: Drive global B2B communications, content, and sales tools to strengthen brand and sales effectiveness.
• Data, insights & leadership: Build customer insight programs and analytics to inform decisions and develop a high-performing team.

Responsibilities

• Lead digital marketing strategy and execution for global commercial product launches, including integrated campaigns across email, paid media, social, retargeting, and marketing automation platforms.
• Drive global B2B communications strategies that strengthen brand awareness, customer engagement, and sales effectiveness - spanning digital advertising, content marketing, and sales enablement tools.
• Oversee web strategy, CRM integration, and emerging technology initiatives including AI-driven marketing capabilities, in close partnership with IT, ERP, and external digital partners.
• Develop customer insight programs, digital research tools, and benchmarking practices to support product development, budget accountability, and data-driven decision-making.
• Lead, coach, and develop team members while fostering a collaborative, high-performing culture aligned with company goals.

Requirements

• Bachelor's degree in Marketing or related field required; MBA preferred
• 5-7 years of progressive B2B marketing leadership experience
• Demonstrated experience developing and executing integrated digital marketing strategies across social media, email, CRM, marketing automation platforms (e.g., HubSpot), and web technologies
• Experience with digital advertising platforms (Google Ads, Amazon Ads, LinkedIn, Meta), analytics tools (e.g., Google Analytics), and a track record of using data to measure ROI and drive performance
• Experience supporting global distribution networks, trade shows, sales enablement programs, and cross-functional initiatives in a matrixed environment
• Strong leadership, communication, and project management skills with the ability to balance strategic vision and hands-on execution across multiple priorities

Preferred

• MBA preferred (as part of requirements)

Benefits

• Comprehensive medical, dental, and vision coverage
• Company HSA contributions
• 401(k) plan with immediate vesting
• Profit sharing program
• Paid vacation, holidays, and a paid charitable day
• Summer hours to support work-life balance
• Employee discounts on Hamilton Beach products