Responsibilities

• Lead the trafficking, implementation and QA of global brand media campaigns across digital channels including display, online video, social, CTV, audio, programmatic, and retail media.
• Help build and scale Crocs' in-house media operations capability, developing processes, documentation, standards, and training that support operational excellence across global markets.
• Manage campaign setup and execution within the organization's ad serving platform, ensuring accurate deployment of creative assets, tracking tags, click trackers, and measurement solutions.
• Partner closely with analytics, data science, and media teams to ensure campaigns are configured properly for measurement, reporting, attribution, and optimization.
• Oversee third-party measurement and research partner integrations, including brand lift, survey, audience measurement, and effectiveness studies with partners such as Lucid, DISQO, Nielsen, and other research vendors.
• Develop and maintain trafficking standards, naming conventions, QA processes, and operational documentation to drive consistency across regions and campaigns.
• Monitor campaign launches and in-flight execution to ensure assets, tags, and measurement solutions are functioning properly throughout campaign lifecycles.
• Support innovation opportunities within the media technology ecosystem by evaluating new ad tech, measurement capabilities, and operational processes.
• Identify and resolve campaign delivery, tracking, and reporting discrepancies by working cross-functionally with publishers, technology vendors, and internal stakeholders.
• Communicate with international markets to ensure alignment on implementation standards, best practices, and operational requirements globally.

Requirements

• Five (5)+ years of extensive experience in digital advertising operations, ad serving, campaign trafficking, or media technology.
• Significant experience working within ad servers such as DV360, Flashtalking, Innovid, Sizmek, or similar platforms.
• Strong understanding of digital advertising measurement, attribution methodologies, campaign tracking, and tagging infrastructure.
• Experience implementing and managing third-party research and measurement tags including brand lift, survey-based measurement, audience validation, and attribution partners.
• Deep knowledge of campaign execution across display, video, programmatic, social, audio, CTV, and retail media environments.
• Advanced analytical skills with the ability to identify and troubleshoot campaign, trafficking, tagging, and reporting issues.
• Strong project management capabilities with a demonstrated ability to manage multiple campaigns and deadlines simultaneously.
• Excellent communication skills and confidence collaborating across media, analytics, technology and partners.
• Experience working within a matrixed global organization and building strong cross-functional partnerships.
• Understanding of privacy regulations, data governance, and evolving digital measurement frameworks.

Preferred

• Experience building, scaling, or transforming ad operations functions in-house, including process development, stakeholder management, and operational governance preferred.
• Knowledge of campaign reporting and media analytics platforms is preferred.
• Previous experience in retail, consumer brands, or agency environments is preferred, but not required.

Benefits

• This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.