Manager, Global Brand Communications (Golf)

Carlsbad, CA (Hybrid)

$100K/yr – $120K/yrManager5+ years expFull time

Posted 3 months ago

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Job Summary

Drive global adidas brand campaigns by coordinating planning, enablement, and governance across regions.

  • Lead global campaign planning and cross‑functional alignment to deliver cohesive storytelling.
  • Must-have: 5–7 years managing integrated brand campaigns in global marketing environments.
  • Standout: Experience building global toolkit frameworks and scalable content planning.

Job Description

Responsibilities

  • Campaign Planning: Lead global planning and creative briefing for seasonal consumer facing campaigns aligned to brand direction, KPIs, and market needs.
  • Cross Functional Alignment: Partner with global teams across brand design, digital, PR, social, retail, and product marketing to deliver cohesive storytelling.
  • Go To Market Execution: Drive seasonal readiness by managing key milestones across the campaign lifecycle from briefing through asset delivery.
  • Market Enablement: Ensure consistent global activation by providing clear toolkits, guidance, and visibility to regional teams.
  • Process Governance: Establish and manage global frameworks including workflow tools, campaign calendars, and data alignment processes.
  • Performance Analysis: Analyze campaign and market performance, delivering KPI dashboards, insights, and optimization recommendations.
  • Budget Management: Support MaEx budget planning through forecasting inputs, investment rationale, and performance based insights.
  • Stakeholder Management: Facilitate decision making by aligning global and regional teams, managing feedback, and addressing risks.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • Minimum of 5 to 7 years of experience managing integrated brand campaigns or global marketing initiatives.
  • Experience working in global, cross functional marketing environments.
  • Strong project management and organizational skills.
  • Excellent communication and stakeholder management abilities.
  • Ability to translate complex strategies into clear and actionable plans.
  • Experience working with marketing tools such as Digital Asset Management systems, workflow tools, and campaign planning platforms.

Nice To Have

  • Experience developing global campaign toolkits and scalable content frameworks.
  • Familiarity with KPI tracking, performance analysis, and data driven optimization.
  • Experience managing marketing budgets and forecasting inputs.
  • Background in sports, golf, or lifestyle brand marketing.

Benefits

  • Comprehensive medical coverage including HSA with employer funding or FSA options, dental, vision, and prescription plans.
  • Adoption, surrogate, and fertility support programs.
  • Short and long term disability coverage.
  • Basic life and AD and D insurance with supplemental employee paid options.
  • 401(k) plan and Stock Purchase Plan with employer match.
  • Education assistance for eligible full time employees.
  • 12 weeks of paid parental leave and generous leave policies.
  • Flexible time off accrued at 0.4388 hours per day, increasing with tenure.
  • Twelve paid holidays plus milestone Service Time Off.
  • Employee product discounts and access to wellness programs.
adidas logo

adidas

4.0 Glassdoor

Inspired by our heritage, we push the boundaries of culture and human performance. Through sport, we have the power to change lives. Headquartered in Herzogenaurach, Germany, we employ more than 59,200 people across the globe.

Founded in 1949
Herzogenaurach, Bavaria, DE
71K employees (8,417 in marketing)
80% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
780.1K
Traffic Source Mix
Search
33.9%
Direct
46.8%
Referral
12.5%
Social
6%
Paid
0.6%

Headcount Trend

Current headcount: ~87.4K

Marketing Team

Marketing Team Size
6,274 (7% of company)
Median Career Experience
13 years
Median Tenure
8.9 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$578.6M
Last Raise
$578.6M
Post IPO Debt, 5 months ago

Funding History

  • Oct 2025
    Post IPO Debt • $578.6M
  • Apr 2020
    Post IPO Debt

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