Responsibilities

• Strategy & Account Planning: Own and execute the end-to-end field marketing strategy for the US Majors Financial Services vertical, tailoring programs to address strict industry regulations, modernization trends, and enterprise buying cycles.
• Team Leadership & Execution: Lead, mentor, and empower a team of two individual contributors. Drive operational excellence while staying hands-on in the design, planning, and execution of high-impact field initiatives.
• Integrated Field Programs: Architect 1:1 and 1:Many campaigns, executive roundtables, customized roadshows, partner co-marketing initiatives, and high-touch customer experiences designed to penetrate and expand major financial accounts.
• Sales & Partner Alignment: Partner closely with US Majors Financial Services Sales leadership, Account Executives, SDR teams, and Ecosystem Partners to align marketing strategy with territory goals, key target accounts, and revenue targets.
• Cross-Functional Collaboration: Coordinate with Product Marketing, Account Based Marketing, Growth Marketing, Partner Marketing, and Industry Solutions teams to deliver domain-specific messaging and tailored collateral to top financial institutions.
• Performance & Analytics: Track, measure, and optimize program performance against critical metrics, including account engagement, opportunity acceleration, pipeline impact, and overall campaign ROI.
• Talent Development: Foster a high-performing, collaborative team environment through clear career development pathways, continuous feedback, and active coaching.

Requirements

• Experience: 5+ years of B2B field marketing experience in enterprise software/SaaS, with proven experience supporting high-value accounts (Financial Services/FinTech experience strongly preferred).
• Leadership: 2+ years of direct people management experience with a track record of coaching and developing individual contributors.
• Strategic Execution: Proven ability to balance macro-level strategy with micro-level execution, willing to lead by example and directly roll up sleeves on major initiatives.
• Sales Partnership: Strong executive presence with a demonstrated track record of building trusted partnerships with Enterprise Sales leaders and key cross-functional stakeholders.
• Data-Driven Mindset: Hands-on experience analyzing campaign performance, tracking pipeline attribution, and managing field marketing budgets.
• Marketing Tech Stack: Familiarity with enterprise CRM and marketing automation platforms (e.g., Salesforce, Marketo, Demandbase/6sense).
• Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).
• Work Authorization: Must be legally authorized to work in the United States without restriction.
• Work Arrangement: Ability to adhere to a hybrid work schedule (2-3 days per week in office).
• Travel: Ability to travel up to 40% of the time.