Manager, Field Marketing at Red Bull | Denver, CO | $86K/yr – $128K/yr

Manager, Field Marketing

Denver, CO (On-site)

$86K/yr – $128K/yrManager3+ years expFull time

Posted 5 months ago

Job Summary

Drive Red Bull field and regional marketing initiatives to strengthen local identity and ensure premium execution across events, partnerships, and influencer networks.

Own regional field marketing plan and cross-functional collaboration with sales and marketing teams.
Must-have: 3+ years marketing experience with cross-functional leadership
Standout: Strong network with local influencers, media, and event partners

Job Description

Responsibilities

STRATEGIC DIRECTION Implement global and national Red Bull priorities, strategies, and philosophy in the field, with a focus on building a local identity for our global brand.
Develop an excellent understanding of consumers across different markets in the region, providing the foundation for local idea generation and execution.
Define and implement ideas and programs that strengthen the brand image and increase understanding of product functionality at a local level, working closely with the regional and national Sports, Culture, and Brand Marketing teams.
Lead regional market intelligence efforts, sharing consumer insights, competitor analysis, and other relevant market information with the regional and national teams.
Collaborate with regional sales to build both mental and physical availability of the brand in On-Premise, Off Premise, and New Business channels, ensuring the product is always within easy reach during all field marketing activities.
Work cross-functionally to manage internal and external requests in line with the priorities outlined in the annual business plan.
Develop and support local key events, experiences, and marketing opportunities that align with Red Bull’s brand values and are relevant to the local consumer and media landscape, with a strong focus on participation.
Ensure that every consumer interaction with the brand is positive by demonstrating meticulous attention to detail and delivering premium execution at events and across all field marketing activities.
Approach every initiative with both the consumer’s perspective and the brand’s interests in mind, ensuring we communicate with consumers in the most effective and efficient way.
Enhance selected third-party events by defining the appropriate level of Red Bull brand support and visibility, with the goal of increasing brand awareness and product consumption in relevant scenes.

Requirements

3+ years’ marketing experience.
People management experience with a proven track record in hiring, training, and motivating teams.
Experience working with commercial teams, such as general sales or trade marketing.
Demonstrated experience in negotiation and budget management.
A natural connector with excellent communication and networking skills, able to open doors and generate excitement for ideas.
Strong leadership, planning, and project management skills.
Ongoing understanding of consumer trends and insights (digital behavior, lifestyle trends, university life, mobility patterns), with strong knowledge of EPC culture in sports and the broader regional culture.
A creative marketer with strong brand understanding and an innovation mindset, who can translate new ideas into practice.
Ability to multitask and work effectively in cross-functional teams with varying objectives and personalities.
Excellent oral and written communication skills, including presentation and training abilities.

Nice To Have

additional language skills are an advantage.

Benefits

Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet
Legal
Life Insurance
Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull

4.2 Glassdoor

Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com

Founded in 1987

Fuschl am See, Salzburg, AUT

29K employees (7,110 in marketing)

www.redbull.com/jobs

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91% CEO approval