Lead regional franchisee marketing plans and local execution across RBI brands, aligning local tactics with national strategy to grow sales and traffic.

• Develop and execute regional marketing plans that support franchisee sales, traffic, and profitability, leveraging tactics such as offers and coupons, local media, merchandising, catering, and local innovation initiatives
• Analyze business performance across the region to proactively identify opportunities and performance gaps, translating insights into actionable plans for franchisees and field partners
• Partner closely with franchisees to align on strategy and drive effective local execution

Requirements

• Bachelor’s degree in Business, Marketing, Sales, or a related field
• 3–5 years of relevant work experience
• Strong project management, organizational, and multitasking skills
• Demonstrated business acumen and analytical mindset, with experience using data to inform decisions and optimize performance
• Effective interpersonal and influencing skills, with the ability to build and maintain productive relationships with franchisees
• Strong problem-solving and critical thinking skills
• Excellent written and verbal communication skills, including the ability to develop and deliver presentations to franchisees regularly and senior leadership as needed
• Advanced proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
• Willingness and ability to travel frequently for in-person franchisee visits

Benefits

• Benefits at all of our global offices are focused on physical, mental and financial wellness.
• We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.