Responsibilities

• Develop and execute regional marketing plans that support franchisee sales, traffic, and profitability, leveraging tactics such as offers and coupons, local media, merchandising, catering, and local innovation initiatives
• Analyze business performance across the region to proactively identify opportunities and performance gaps, translating insights into actionable plans for franchisees and field partners
• Partner closely with franchisees to align on strategy and drive effective local execution
• Collaborate cross-functionally with Field Operations, Marketing Analytics, Media, Merchandising, Calendar, Marketing Execution, Digital, and Restaurant Technology to ensure plans are aligned to national strategy and executed effectively
• Recommend and optimize the use of DMA funds in alignment with broader strategic priorities and the national marketing calendar
• Lead preparation for and participation in DMA and business review meetings, using performance insights to inform recommendations and next steps
• Build and maintain strong relationships with key franchisees, prioritizing focus on the largest and most strategic partners
• Ensure adherence to brand standards and processes, including use of tools such as Popeyes LSM and established marketing playbooks
• Maintain and continuously improve local marketing playbooks and franchisee tools that enable scalable execution