Manager, Field Marketing & Events

USA (Remote)

$110K/yr – $125K/yrManager5+ years expFull time

Posted 2 months ago

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Job Summary

Drive end-to-end event marketing and activation programs for a leading AI-enabled marketing platform, overseeing planning, execution, budgeting, and post-event analysis.

  • Must-have: BA/BS with 5+ years in event or field marketing in adtech/media
  • Standout: Cross-functional collaboration with marketing, sales, and operations to deliver booked ROI

Job Description

Responsibilities

  • Support end-to-end event execution — from venue selection and logistics to onsite management and post-event wrap-up
  • Support the planning and execution of marketing initiatives in collaboration with the events and sales teams to maximize engagement and impact around key industry events
  • Assist in the execution of key industry tentpole events and sponsorship activations across the advertising and marketing ecosystem
  • Provide exceptional white-glove client service to Activation’s customers and prospects, serving as a key point of contact throughout the event planning cycle
  • Conceptualize, plan, and execute exclusive hospitality experiences that support industry events, ensuring programs are delivered on schedule, within budget, and with excellent attention to detail
  • Support the Activation customer and prospect experience across major events from initial outreach through onsite engagement
  • Manage external relationships (vendors, venues, agencies, and media partners) to ensure seamless execution and maximum value from event investments
  • Partner with internal marketing, sales, and operations teams to ensure event activations align with broader marketing and revenue objectives
  • Track program performance against defined metrics and support post-event analysis to measure success and return on investment in partnership with marketing operations
  • Maintain and update the annual industry event calendar and event roadmap

Requirements

  • BA/BS degree with 5+ years of event or field marketing experience , preferably within the advertising, media, or adtech industry
  • Strong understanding of advertising industry conferences, sponsorships, and brand activations that support marketing and sales initiatives
  • Exemplary communication skills with the ability to collaborate effectively across internal teams and external partners
  • Highly detail-oriented and organized, with the ability to manage timelines and meet deadlines in a fast-paced environment
  • Experience managing multiple event and marketing programs simultaneously
  • Strong written and verbal communication skills; experience supporting thought leadership opportunities and event programming at industry events is a plus
  • A positive mindset with an enthusiastic and proactive spirit
  • Willingness to travel as needed to support event execution

Preferred

  • Experience supporting thought leadership opportunities and event programming at industry events is a plus

Benefits

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
Zeta Global logo

Zeta Global

3.5 Glassdoor

At Zeta Global (NYSE: ZETA), we help enterprise brands and agencies Achieve the ImpossibleTM by transforming marketing challenges into measurable success. With the power of advanced AI and real-time proprietary data, we empower CMOs and marketers to turn ambitious goals into remarkable results and business growth. Our Zeta Marketing Platform (ZMP) redefines what’s possible in marketing. By unifying Identity, Intelligence and omnichannel Activation in a single platform, Zeta empowers marketers to deliver personalized experiences at scale and create more efficiencies to increase value. At Zeta, our culture fuels our success. We believe in pushing the boundaries of innovation, collaboration, and drive toward success. With over 2,000 global employees, we’ve built a team that is customer-centric, thrives on solving challenges, and supports one another so everyone can excel. Founded in 2007 by David A. Steinberg and John Sculley (former Apple CEO & Pepsi President), Zeta Global is headquartered in New York City. Learn how we help brands Achieve the Impossible at www.zetaglobal.com.

Founded in 2007
New York, New York, USA
2.4K employees (304 in marketing)
63% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
210.3K
Monthly Google Ads Budget
$14.1K
Traffic Source Mix
Search
36.4%
Direct
49%
Referral
7.4%
Social
6.2%
Paid
0.9%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
248 (10% of company)
Median Career Experience
15 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$1.5B
Last Raise
$105.3M
Post IPO Equity, 2 years ago

Funding History

  • Sep 2024
    Post IPO Secondary • $105.3M
  • Sep 2024
    Post IPO Equity • $204.9M
  • Sep 2024
    Post IPO Debt • $550M

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