Responsibilities

• Develops and sets local compelling marketing strategies and oversees impactful regional campaigns to meet the unique needs of each market or region, including specific marketing objectives (Sales, Traffic, New Guests, ROI & Brand Loyalty goals)
• Identify designated market area gaps and create strategy to increase market share presence
• Partnership & Sponsorship Development: Identify and establish partnerships with local businesses, community organizations, and event sponsors to enhance brand visibility and create community connections. Collaborate on joint marketing efforts and co-branding opportunities that bring mutual value.
• Serves as a brand ambassador by identifying and executing brand opportunities around each unit within the assigned territory.
• Plans LSM for assigned territory. Ensures marketing activities and sales are in alignment with Corporate Brand strategic goals.
• Research media opportunities (outdoor billboards, media-based sponsorships, etc.) and makes recommendations on engagement of such opportunities based on territory needs.
• Responsible for an annual budget (amount TBD) for assigned division and fulfillment responsibilities.
• Project Manages cross-functional teams when developing those marketing strategies, ensuring flawless and successful deployment, along with a post-mortem analysis
• Uses aligned to ROI methodologies to measure the effectiveness of marketing plans and recommend adjustments as needed
• Influences franchisee sales and profitability by making data-driven recommendations across all product and sales channel categories, including MO&P and Delivery (both 1P and 3P)
• Works closely with the BURGER KING US (insert region) Field team and Franchisees to ensure successful execution of brand programs including new product/promotion rollouts,
• Owns the onboarding and execution of digital sales channels within the South division, including third-party delivery, mobile app ordering, kiosks, and exterior digital menu boards
• Provides Execution support for Market Tests (on demand)
• Supports the analysis of promotions, marketing programs, and new product introductions and effectively measures their success to help gain greater understanding of local sales, traffic, and profitability.
• Provides reporting and business/trend analysis allowing performance analytics team and franchisees to make profit-maximizing decisions
• Adds to franchisees’, (insert region) team’s, and the brand’s understanding of regional and individual restaurant sales and traffic-driving tactics

Preferred

• Team oriented, collaborative & culturally aligned
• Sales driven & Profit smart (business acumen)
• Exercises good judgment & decision making
• Internally motivated & trustworthy
• Problem solver, analytical, curious, detailed & process oriented
• Data-driven and Results oriented
• Self-starter, extremely organized and able to manage multiple priorities (great project management)
• Effective written and verbal communication, to include formal presentations and the ability to prepare and present to franchisees on a regular basis and senior leadership on an occasional basis
• Ability to establish goals and convert plans into action

Benefits

• Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.