Manager, Fan Journey & Personalization

Responsibilities

• Platform Implementation & Project Management
• Project-manage Fan Engagement workstreams within the Adobe and Adobe Journey Optimizer (AJO) implementation, keeping timelines, dependencies, and deliverables on track.
• Build and maintain implementation roadmaps, status trackers, and lead recurring check-ins with internal teams and Adobe implementation partners.
• Escalate risks, scope changes, and resourcing needs to leadership in a timely, solutions-oriented manner.
• Journey Strategy & Requirements
• Translate business goals into journey use cases, requirements, audience logic, and measurement plans.
• Document detailed functional and technical requirements, including trigger events, audience segmentation logic, decision splits, and success metrics, in partnership with marketing and technical stakeholders.
• Prioritize journey use cases based on fan impact, feasibility, and alignment with broader Fan Engagement and marketing goals.
• Partner with email and SMS owners to develop reusable journey frameworks that can scale across programs and campaigns.
• Build modular, templated journey components (e.g., welcome series, re-engagement flows, event-triggered journeys) that channel owners can adapt for new use cases.

Requirements

• 3-5+ years of professional experience in marketing technology, CRM/lifecycle marketing, marketing operations, or digital project management.
• Hands-on experience with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO), or comparable enterprise marketing automation/CDP platforms.
• Experience translating business requirements into technical use cases, audience logic, and measurement plans.
• Strong project management skills with experience managing cross-functional workstreams and platform implementations.

Preferred

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or a related field.
• Experience working in professional sports, media, entertainment, or digital products.
• Experience using AI tools (e.g., Copilot, GPT, Claude) to support research, content development, reporting, or day-to-day productivity, with a willingness to adopt new AI-driven tools and workflows.
• Familiarity with email, SMS, push, and multi-channel journey orchestration.
• Knowledge of NHL teams, players, and hockey fandom.

Benefits

• Time to Recharge: Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.
• Ability to Focus on your Health: Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal.
• We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health. In addition, employees have access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus. These services are confidential and at no-cost to our employees.
• Childcare Leave: Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child.
• Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child.
• Confidence in your Retirement Goals: Participate in the NHL’s Savings Plan which includes a 401K (pre-tax and Roth options) plus non-elective (employer) contributions to keep your retirement goals on track.
• A Hybrid Work Schedule: The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities. Hybrid work schedules are available for a majority of our roles.
• Our New Headquarters: Our new, state of the art, offices are located at One Manhattan West in Hudson Yards. When you’re in the office, you can conduct meetings in one of our high-tech conference rooms, have lunch with a view or play in the game room. Employees can also enjoy New York’s newest neighborhood that is home to more than 100 shops, culinary experiences, and public artwork.
• A Savings for Commuting: Participate in the NHL’s pre-tax commuter benefit plan which helps offset the financial cost of traveling to and from our office.
• NHL Partner Rates: Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store.