Lead grassroots marketing operations and community activations to grow San Diego Wave FC’s fan base and ticket demand.

• Event & Activation Operations: Manage logistics and operational planning for grassroots events and pop-up activations including staffing, vendor coordination, permits, and production needs.
• Develop activation plans and run-of-show documents to ensure seamless event execution.
• Manage promotional inventory and marketing assets used in grassroots activations.
• Grassroots & Community Marketing: Lead grassroots marketing initiatives designed to grow the Club’s fan base and drive ticket demand
• Plan and execute community activations including pop-up marketing activations, youth soccer events, and local brand partnerships.
• Identify opportunities for Wave FC to activate in high-traffic community spaces, youth tournaments, festivals, and city events to drive brand exposure and revenue opportunities.
• Manage the planning and execution of watch parties and local fan engagement events across the region.
• Support the development of a local bar network and community partner ecosystem, as primary point of contact, to expand the club’s visibility.
• Marketing Campaign Execution: Plan and execute marketing initiatives tied to club campaigns including ticket sales promotions, player moments, kit launches, and major club announcements.
• Collaborate with the marketing team to align grassroots activations with digital campaigns, email marketing, influencer partnerships, and ticketing initiatives.