Manager, External Communications (Earned Media & Brand)

Denver, CO (On-site)

$70K/yr – $106K/yrSenior Level5+ years expFull time

Posted 10 days ago

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Job Summary

Own the earned media strategy and storytelling for DaVita, leading proactive media outreach, executive visibility, and a cross-functional thought leadership pipeline across national, trade, and local outlets.

  • Lead earned media strategy, story development, and outreach across multiple channels
  • Collaborate with content, legal, and operations to align campaigns and brand storytelling
  • Drive executive positioning and rapid response through proactive media initiatives

Job Description

Responsibilities

  • Earned media strategy: Develop and execute proactive earned media strategies that strengthen DaVita’s brand and share of voice across national, trade, and local outlets
  • Identify and shape compelling storylines tied to clinical innovation, value-based care, policy, and patient impact
  • Lead media outreach from pitch development through placement, ensuring high-quality coverage and message pull-through
  • Build and maintain relationships with key healthcare, policy, and business reporters
  • Brand building & narrative development: Advance clear, differentiated narratives that position DaVita as a comprehensive kidney care leader—not just a dialysis provider
  • Partner with internal stakeholders to elevate enterprise priorities through integrated storytelling
  • Ensure consistency and quality of messaging across earned channels, aligning with broader brand strategy
  • Executive visibility & thought leadership: Support executive communications tied to media engagement, including briefing materials, messaging, and interview prep
  • Identify and secure strategic opportunities for spokespeople to engage in media, speaking, and content platforms
  • Help shape a proactive thought leadership pipeline tied to key moments and industry trends

Requirements

  • Bachelor’s degree in communications, public relations, journalism, or related field
  • 5–7 years of experience in external communications, public relations, or media relations (agency or in-house healthcare experience strongly preferred)
  • Proven ability to develop and land earned media coverage in national and trade outlets
  • Strong understanding of healthcare landscape, including policy, providers, and patient audiences
  • Excellent writing and storytelling skills, with the ability to translate complex topics into clear, compelling narratives
  • Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
  • Experience working across cross-functional teams and influencing without authority
  • Strategic mindset paired with a bias for action and execution
  • Comfort with ambiguity and evolving priorities

Benefits

  • - Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out
  • - Support for you and your family: Family resources, EAP counseling sessions, access Headspace , backup child and elder care, maternity/paternity leave and more
  • - Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.

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