Manager, Event Attendee Marketing

Responsibilities

• Execute integrated email and digital marketing campaigns designed to increase paid registrations and ticket revenue for SAPinsider conferences and summits.
• Manage multistage promotional campaigns, including event launches, nurture sequences, registration reminders, promotional offers, and final registration pushes.
• Coordinate paid social, search, retargeting, and partner marketing campaigns, working with internal resources or external agencies as appropriate.
• Develop targeted campaigns for existing members, past attendees, new prospects, and group-registration opportunities.
• Tailor messaging to relevant professional audiences, including senior IT, finance, cybersecurity, development, supply chain, and operations leaders.
• Work with the Audience Acquisition sales team to support follow-up strategies and convert interested prospects into paid attendees.
• Build, test, schedule, and deploy email campaigns using marketing automation platforms and established campaign processes.
• Create and refine campaign copy, subject lines, calls to action, offers, and landing-page messaging to improve engagement and paid-registration conversion.
• Conduct structured A/B testing and apply campaign insights to improve results throughout each event's promotional cycle.
• Set up and quality-check campaign assets, including emails, landing pages, forms, tracking links, and promotional codes, to ensure accurate registration and revenue attribution.

Requirements

• Two or more years of experience executing digital marketing, demand generation, audience acquisition, or event marketing campaigns, preferably for B2B conferences or professional events.
• Demonstrated experience contributing to paid registrations, ticket sales, or other measurable conversion and revenue objectives.
• Hands-on experience with email marketing, audience segmentation, multistep nurture campaigns, and campaign optimization.
• Working knowledge of marketing automation and CRM platforms such as HubSpot, Marketo, Brevo, Salesforce, or comparable systems.
• Experience with digital marketing channels such as paid social, search, retargeting, and partner campaigns.
• Strong analytical skills, including the ability to interpret campaign dashboards, monitor registration trends, evaluate conversion performance, and recommend improvements.
• Excellent written and verbal communication skills, with the ability to create compelling marketing messages for professional audiences.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns, events, and deadlines simultaneously.
• Ability to work collaboratively with marketing, sales, web, and product teams in a results-driven environment.

Preferred

• Experience marketing B2B technology events, enterprise software conferences, or professional education programs.
• Familiarity with SAP solutions, enterprise technology, or senior business and IT audiences.
• Experience promoting paid conferences, managing group-registration campaigns, or working toward ticket revenue targets.
• Familiarity with event registration platforms, campaign attribution, landing-page optimization, and conversion reporting.
• A bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience.

Benefits

• Healthcare coverage
• Dental coverage
• Life insurance
• Unlimited paid time off
• Flexible spending accounts
• 401(k) plan