Responsibilities

• Lead the configuration, optimization, and use of marketing software (HubSpot, Salesforce, and related marketing automation tools) to support scalable, measurable marketing workflows.
• Build, manage, and optimize automated campaigns, including nurture flows, drip programs, audience journeys, outbound sequences, Account Based Marketing initiatives, and lifecycle-based engagement programs.
• Define, document, and maintain lifecycle stages, lead scoring criteria, segmentation logic, contact governance, routing rules, and funnel processes to support campaign effectiveness and sales velocity.
• Partner with Sales Operations and leadership to improve CRM data quality, list hygiene, attribution visibility, and alignment between marketing activity and pipeline progression.
• Ensure marketing automation practices comply with communication standards, privacy expectations, and applicable regulatory requirements.
• Identify, test, and operationalize AI-enabled tools and processes that improve marketing efficiency, content development, personalization, campaign execution, reporting, and resource management.
• Develop repeatable workflows, templates, prompts, governance practices, and quality standards for AI-supported marketing activities.
• Support use of AI across marketing initiatives, ensuring outputs align with AnewHealth’s brand standards, compliance expectations, audience needs, and business objectives.
• Partner with internal stakeholders to translate recurring marketing, sales, partner, and enterprise needs into scalable AI-enabled tools, resources, and processes.
• Monitor emerging marketing technology and AI capabilities, recommending practical applications that improve productivity, engagement, and enterprise readiness.

Requirements

• Bachelor’s degree in marketing, communications, business, analytics, or a related field.
• Certifications in Salesforce, HubSpot, ABM platforms, Google Ads, or analytics tools.
• 5+ years of experience in digital marketing, growth marketing, marketing automation, or CRM-driven campaign management.
• Marketing experience in healthcare or health-tech a plus.
• Strong proficiency with marketing automation systems, CRM workflows, digital analytics, and lifecycle marketing models.
• Demonstrated expertise in SEO, GEO, SEM, paid search, and website optimization.
• Proficiency with content management solution (CMS) platforms (e.g., WordPress) and analytics tools (e.g., Google Analytics)
• Strong written and verbal communication skills with the ability to translate technical insights into actionable recommendations.
• Ability to manage team members, external vendors, or agency partners.
• Detail-oriented with strong organizational and project-management skills.

Preferred

• Certifications in Salesforce, HubSpot, ABM platforms, Google Ads, or analytics tools.

Benefits

• AnewHealth offers a comprehensive benefit package for full-time employees that includes medical/dental/vision, flexible spending, company-paid life insurance and short-term disability as well as voluntary benefits, 401(k), Paid Time Off and paid holidays. Medical, dental and vision coverage are effective 1st of the month following date of hire .