Manager of Enrollment Communications

Responsibilities

• Manages enrollment management communications to support student recruitment, enrollment, and retention. Develops and implements communication campaigns for prospective and current students, manages communication workflows and CRM processes, and evaluates campaign effectiveness in support of university enrollment goals.
• - Manages the daily operations of enrollment communications, including printed materials, digital content, email campaigns, automated communications, and social media initiatives.
• - Develops and implements communication plans that engage students throughout the enrollment process, from initial inquiry through enrollment and continued engagement.
• - Coordinates campaign schedules, content development, graphic design, production, and distribution to ensure accurate, consistent, and timely communications.
• - Coordinates with graphic design, printing, mailing, and other service providers to produce recruitment materials and execute communication campaigns.
• - Develops and maintains content for enrollment websites and landing pages to generate inquiries and support prospective student engagement.
• - Manages outbound communication workflows within the customer relationship management system, including audience segmentation, automated messaging, and inquiry cultivation.
• - Evaluates communication processes and recommends improvements to campaign strategies, CRM functionality, and student engagement practices.
• - Provides communication and marketing support for recruitment activities, campus events, video production, digital advertising, and lead generation.
• - Collaborates with Enrollment Management staff, Marketing and Communications, academic departments, and other university partners to align messaging and support enrollment priorities.

Requirements

• Bachelor’s degree in communications, marketing, business, or an applicable field, or an equivalent combination of education and experience. Five years of related experience.
• Knowledge of communication and marketing principles, campaign planning, digital engagement, and content development. Knowledge of CRM systems, email marketing, audience segmentation, and automated communication workflows. Strong written and verbal communication, editing, organizational, and project management skills. Ability to manage concurrent campaigns, analyze performance data, recommend process improvements, coordinate the work of project contributors, and collaborate with university partners. Ability to exercise sound judgment and maintain the confidentiality of student information.
• Proficiency with Microsoft Office applications and experience using CRM platforms, email marketing tools, web content management systems, and reporting or analytics tools.