Manager of Enrollment Communications and Digital Marketing

Cambridge, MA (On-site)

$75K/yr – $95K/yrManager3+ years expFull time

Posted 7 hrs ago

Job Summary

Own the North America undergraduate enrollment communications and digital marketing strategy for Hult, coordinating with campus teams and the London marketing group to strengthen brand positioning, expand local channels, and optimize campaign performance from awareness to inquiry.

Collaborate across enrollment teams to align messaging and tactics
Drive analytics and channel optimization to improve conversions

Job Description

Responsibilities

Lead Hult International Business School’s communication strategy for North American undergraduate enrollment, inclusive of students, parents/guardians and college counselors.
Identify new channels to build local brand awareness of Hult’s growing undergraduate programs.
Track performance of regional marketing campaigns with the goal of driving more interest and improving conversion to applicant and beyond
Collaborate with Boston-based enrollment and campus teams to bring key insights to advisors and guide enrollment and admissions activities.
Alongside our London-based marketing team, identify key message that strengthen our brand positioning within the U.S. higher ed landscape.

Requirements

3-5 years in of hands-on marketing experience required.
Experience working within a university or college admissions or marketing department preferred, but not necessary
Experience with Salesforce, Marketing Cloud and Tableau preferred.
Fluent in English, fluency in Spanish a plus
Bachelor’s degree required