Manager of Enrollment Communications and Digital Marketing

Boston, MA (Unknown)

$75K/yr – $95K/yrManager3+ years expFull time

Posted 23 hrs ago

Job Summary

Own the North America undergraduate enrollment communications and digital marketing strategy, coordinating with local and London teams to strengthen brand messaging, and measure campaigns to boost interest and conversion opportunities.

Lead NA undergrad enrollment communications and audience segmentation
Collaborate with campus and global marketing teams to sharpen brand positioning

Job Description

Responsibilities

Lead Hult International Business School’s communication strategy for North American undergraduate enrollment, inclusive of students, parents/guardians and college counselors.
Identify new channels to build local brand awareness of Hult’s growing undergraduate programs.
Track performance of regional marketing campaigns with the goal of driving more interest and improving conversion to applicant and beyond
Collaborate with Boston-based enrollment and campus teams to bring key insights to advisors and guide enrollment and admissions activities.
Alongside our London-based marketing team, identify key message that strengthen our brand positioning within the U.S. higher ed landscape.

Requirements

3-5 years in of hands-on marketing experience required.
Experience working within a university or college admissions or marketing department preferred, but not necessary
Experience with Salesforce, Marketing Cloud and Tableau preferred.
Fluent in English, fluency in Spanish a plus
Bachelor’s degree required